https://oftheard.in/blog Short pieces on what AI engines say about brands in India, measured rather than guessed, from the team building Oftheard. en-IN Mon, 07 Sep 2026 03:30:00 GMT https://oftheard.in/blog/why-ai-answers-differ https://oftheard.in/blog/why-ai-answers-differ Sat, 05 Sep 2026 03:30:00 GMT Two sessions, same prompts, same models, six hours apart, and not one identical list of names. Why AI answers vary, and what to measure instead. https://oftheard.in/blog/read-you-recommended-you https://oftheard.in/blog/read-you-recommended-you Sat, 05 Sep 2026 03:30:00 GMT Whether an AI engine fetched your site before answering splits every prompt into two different problems. Only one of them is about your copy. https://oftheard.in/blog/what-rivals-win-on https://oftheard.in/blog/what-rivals-win-on Sat, 05 Sep 2026 03:30:00 GMT Across six hundred AI answers to Indian founders, four attributes decided which rivals win most recommendations. They are not a ranking factor. They are a page brief.