# AI visibility tool pricing in India, *and what a dollar plan costs in rupees*

AI visibility tool pricing is mostly quoted in dollars, billed annually, and charged per domain, per seat and sometimes per engine. This page collects what each tool publishes on its own pricing page, converts it into rupees, and says where Oftheard sits. Every figure below was read from the vendor’s own pricing page on 18 September 2026, and any figure that could not be read from the page is marked as missing rather than guessed.

## What each tool publishes

### Oftheard

Chennai, India · rupees · billed monthly · no contract

Free for 4 homepage checks a month with the scores. **₹3,999** a month for Starter: whole-site checks with every fix, five engines, 750 answers a month (three full sessions of fifty prompts, or more smaller ones), three competitors and the action plan. **₹9,999** for Growth: 24 checks, 2,400 answers a month (eight full sessions), ten competitors, full history and the AI crawler sensor. **₹24,999** for Agency: everything in Growth for up to five brands under one login. GST extra where it applies.

Five engines on Starter, all six from Growth up. Claude is the one engine that costs several times the others to ask, so it comes with Growth and Agency. There is no per-engine charge, no per-seat charge and no annual commitment.

### Otterly

Austria · US dollars, excluding tax · monthly or annual

Lite **$29** a month for 15 search prompts. Standard **$189** a month for 100 prompts. Premium **$489** a month for 400 prompts. Enterprise is custom, from **$1,000** a month. Annual billing takes 15% off: $25, $160 and $422 a month. Extra prompts are $99 per 100 a month.

Engines are charged separately. Otterly lists individual engines — Claude, Google AI Mode and Gemini among them — as add-ons from **$9 to $439** a month depending on the tier, so a plan price is a floor rather than a bill.

*Read from otterly.ai/pricing on 18 September 2026.*

### Semrush AI Visibility Toolkit

United States · US dollars · billed annually

**$99 a month per domain, billed annually.** That buys one domain for brand performance analysis and 25 tracked prompts with daily rankings, covering mentions from ChatGPT, Google AI, Gemini and Perplexity, plus an AI readiness site audit. Additional users start at **$45** a month. Enterprise pricing is on request. The $99 is a monthly figure that requires a year’s commitment, so the decision is a **$1,188** one.

*Read from semrush.com/pricing/ai on 18 September 2026.*

### Profound

New York, United States · no published price

A free trial, then a single Enterprise tier marked **Custom**, priced through a demo. There is no number on the pricing page to quote. For a buyer in India that is the useful fact: the price is whatever the sales conversation arrives at, in dollars, and it starts with a call rather than a card.

*Read from tryprofound.com/pricing on 18 September 2026.*

### Peec AI

Berlin, Germany · four named tiers · figures not in the page text

Peec publishes four tiers — Starter, Pro, Advanced and Enterprise — with monthly and annual options and Enterprise on request. The amounts are drawn in the browser rather than written into the page, so they could not be read the way the others were. Better a gap than a figure repeated from somebody else’s blog post: while checking this page we found a widely repeated claim that Semrush charges $99 per extra seat, where its own page says $45.

*Checked at peec.ai/pricing on 18 September 2026; tier names only.*

## The same plans in rupees

Converted at **₹95.76** to the US dollar, the rate on 18 September 2026. A card payment adds a foreign exchange markup on top, and GST on imported services is a question for your accountant.

| Plan | Published | Per month in rupees | Committed over a year |
|---|---|---|---|
| **Oftheard Starter** | ₹3,999 / month | **₹3,999** | ₹47,988, cancellable monthly |
| **Oftheard Growth** | ₹9,999 / month | **₹9,999** | ₹1,19,988, cancellable monthly |
| Otterly Lite | $29 / month | **₹2,777** | ₹33,326 |
| Semrush AI Visibility | $99 / month, annual | **₹9,480** | ₹1,13,763, committed up front |
| Otterly Standard | $189 / month | **₹18,099** | ₹2,17,183 |
| Otterly Premium | $489 / month | **₹46,827** | ₹5,61,921 |

The honest reading: Otterly Lite is cheaper than Oftheard’s Starter plan, roughly ₹2,777 against ₹3,999. It is also 15 prompts with engines charged as extras, so the two are not the same purchase — but if the only question is the smallest monthly number, Lite wins it.

## Three things that move the bill after you sign

- **The rupee, over the term.** A dollar price is a moving rupee price. Over the twelve months to September 2026 the rupee weakened about 8.7% against the dollar, so a plan bought a year ago costs roughly 8.7% more in rupees today with no price rise at all. On an annual contract you carry that for the whole term. A rupee price does not move.

- **Per engine, per domain, per seat.** Otterly charges for engines. Semrush charges per domain and from $45 a month per extra user. An agency with four clients is buying four of something at Semrush and one thing at Oftheard, where the Agency plan covers five brands under one login.

- **Where the prompts are asked from.** This appears on no pricing page and it decides whether the number is worth anything. The engines search with a location, so a tool measuring from the United States reports what an American buyer is told about you. If your buyers are in India, a cheaper plan measuring the wrong market is not cheaper.

## Questions people ask before buying

**Is there an AI visibility tool under ₹5,000 a month?**

Yes. Oftheard’s Starter is ₹3,999 a month, billed monthly in rupees, with whole-site checks, five engines, 750 answers a month and the plan. Otterly’s Lite at $29 also lands under ₹5,000 at recent rates, on 15 prompts with engines extra.

**Why is so much of this priced in dollars?**

Because most of these companies were built for US and European marketing teams, where the buyer, the currency and the market being measured are the same one. That is not a criticism of the products. It means an Indian brand pays in a currency it does not earn in, for a measurement of a market it may not sell to.

**Is a free plan enough to start?**

To find out whether the AI crawlers can read your site, yes — and to hear an engine answer one question about you: four checks of your own site a month, with the scores and the names of the checks that did not pass, plus one look at the engines, a single question put to Gemini as a buyer in India, once a month, with who it recommended and whether it read you at all. What free will not do is measure a market, because every answer costs a paid API call: a panel of prompts across six engines is what the paid plans buy.

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Prices read from each vendor’s own pricing page on 18 September 2026 and converted at ₹95.76 to the dollar on that date. Vendors change prices without notice, so check before you buy.

Source: https://oftheard.in/ai-visibility-pricing-india
Oftheard, hello@oftheard.in