# Oftheard vs the Semrush AI Visibility Toolkit, for a brand in India

Semrush added AI visibility to the suite most SEO teams already pay for: prompts tracked daily, a share of voice, an AI-readiness audit and a free checker. Oftheard is only AI visibility, asked from an Indian district on the apps a buyer uses, with the fix and the plan. The question is whether you are already inside Semrush.

## The short answer

If your team already lives in Semrush, the AI Visibility Toolkit at $99 a month is the easiest add: the same login, twenty-five prompts tracked daily, India selectable, a share of voice against four competitors and a free checker anyone can use three times a day. If you are not in Semrush, or your buyers are in one Indian city, Oftheard asks more engines from the district, stores every answer whole, audits the site with the fix for each check, and bills in rupees.

The two also differ on what a prompt is. Semrush tracks the prompts you enter and draws from a database of hundreds of millions of prompts to suggest more. Oftheard writes a panel of buyer questions for your brand in three registers, formal, mobile-typed and spoken, and asks them as a buyer in a place would.

## Semrush AI Toolkit and Oftheard side by side

|  | Semrush AI Toolkit | Oftheard |
| --- | --- | --- |
| Built for | Small and mid-sized businesses and agencies already on Semrush; Boston company, billed in dollars | A brand or agency selling in India, billed in rupees |
| Platforms | ChatGPT, Gemini, Google AI Mode and Google AI Overviews, with Perplexity in the brand performance view | ChatGPT and Gemini as the apps a buyer uses, Perplexity, Google AI Overviews, Google AI Mode; Claude on Growth and Agency |
| Where a prompt is asked from | A country or region; India is named among forty-plus countries, and prompt tracking covers 220 territories. No district | India, or any state or district you pick; the names change with the place |
| How often it measures | Daily | In sessions you run or book: 3 a month on Starter, 8 on Growth, 40 on Agency, each on up to 50 prompts |
| Entry price and what it buys | $99 a month standalone: 25 prompts a day, one domain; or the Semrush One bundle from $199 with 50 prompts and the SEO suite | ₹3,999 a month: 750 answers (three full sessions), collections of 50 prompts without a cap, 3 competitors, whole-site checks with the fix for each |
| Free | A free plan with a demo project, a 7-day trial, and a free AI search visibility checker, three uses a day, no account | 4 homepage checks a month with the score, and 10 prompts on Gemini once a cycle |
| Site audit and crawler reads | An AI-readiness site audit that checks the AI crawlers can get in; no crawler visit log | A 100-check audit of your site, and a sensor that logs every AI crawler visit page by page on Growth |
| The fix and the plan | Audit findings and content optimisation in a separate toolkit; no per-check code | The code to paste for each failing check, and an action plan after every session |
| API and MCP | MCP from the Starter bundle; API on Advanced | Read-only API and MCP server on every plan, including Free |
| Agencies | White-label reports and the agency kit from the wider Semrush product | Five brands under one login, your name on the reports, a link per client |

## Where Semrush is the better choice

- **You already pay for Semrush.** One more toolkit on the same login, with the keyword and traffic data beside it.

- **You want a daily number and a big prompt database.** Twenty-five prompts a day on the standalone plan, more on the bundles, drawn from a research base of hundreds of millions of prompts.

- **You need a free checker to show a client.** Semrush’s free tool runs without an account, three times a day, for two hundred territories.

- **Your markets are many.** India is one of forty-plus countries in brand performance, on one screen with the rest.

## Where Oftheard is the better choice

- **Your buyers are in one Indian state or city.** Semrush asks from the country; Oftheard from the district, where the names change.

- **You want the apps.** India-wide prompts go to the ChatGPT app and the Gemini app, which is what a buyer reads, not the developer API.

- **You want Claude and the sources.** Growth asks Claude too, and every answer is stored whole with the pages the engine cited and the sentence that named you.

- **You want the fix, not a finding.** Each failing site check comes with the code to paste for your platform, and an action plan follows every session.

## What each costs for a brand in India

The Semrush AI Visibility Toolkit is $99 a month standalone, about ₹8,300, for twenty-five prompts a day on one domain; the Semrush One bundle starts at $199, about ₹16,700, with fifty prompts and the SEO suite. Oftheard Starter is ₹3,999 for three sessions a month on five engines, up to fifty prompts each, with whole-site checks; Growth ₹9,999 for eight sessions on six engines. Semrush is the better deal if you would buy the SEO suite anyway; Oftheard if AI visibility in India is the whole purchase.

## How to decide

- Write down the country your buyers are in and whether you need a city or district. If the answer is India and a district, that decides it.

- Count how often you will actually read the numbers. A daily tracker you open monthly is a session a month at a daily price.

- Run the free check on both. Semrush has its own free entry; Oftheard’s free plan runs the hundred checks and ten prompts on Gemini, no card.

- Read one full answer from each. The tool that shows you the sentence that named a rival, and the page it read, is the one you can act on.

Claims about the other tool are from its public pages on 26 September 2026: pricing, product, sitemap, robots.txt and llms.txt. Prices and features change; check the vendor before deciding.

## Questions

### Does the Semrush AI Toolkit cover India?

Yes. India is named among the forty-plus countries in its brand performance view and prompt tracking covers 220 countries and territories. The prompt is asked from the country. Oftheard asks from India or from a named state or district.

### Is Oftheard a Semrush replacement?

No. Oftheard does not do keyword research, rank tracking, backlinks or site crawling for SEO. It measures what AI engines say about a brand in India and what stops them reading the site. A team that needs both keeps Semrush for search and adds Oftheard for the engines.

### Which has the better free tool?

Semrush’s free checker runs without an account, three times a day, for one prompt at a time. Oftheard’s free plan needs an account and gives the hundred-check audit with scores, plus ten prompts on Gemini once a cycle, with the answers stored.

## More comparisons

- [Oftheard vs Otterly: AI visibility for India](https://oftheard.in/oftheard-vs-otterly)
- [Oftheard vs Peec AI: AI visibility for India](https://oftheard.in/oftheard-vs-peec)
- [Oftheard vs Depra: AI visibility for India](https://oftheard.in/oftheard-vs-depra)
- [Oftheard vs AITLAS: AI visibility for India](https://oftheard.in/oftheard-vs-aitlas)
- [Oftheard vs Paprik AI: AI visibility for India](https://oftheard.in/oftheard-vs-paprik)
- [Oftheard vs BeNoticed: AI visibility for India](https://oftheard.in/oftheard-vs-benoticed)
- [Oftheard vs Profound](https://oftheard.in/oftheard-vs-profound)
- [Profound alternatives in India](https://oftheard.in/profound-alternatives-india)
- [Best AI visibility tools in India, compared](https://oftheard.in/best-ai-visibility-tools-india)

## Stop guessing what the engines say. Measure it.

Oftheard puts your buyers’ questions to ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode from India, then tells you who was recommended, why, and what to change. The site check is free: https://oftheard.in/signup