Why it exists
A business in Coimbatore or Patna is found two ways now: a Google search, and more and more an AI assistant that names two or three companies and stops. Most tools measure one of the two, from outside India, and stop at a score.
Oftheard runs the work as a twelve-week campaign for one business: the searches people in its town make, the fixes the site needs, the pages that are missing, written from the business’s own facts, and a weekly check of what Google, Bing and the assistants say.
What it does
A web application. You add a business and its website, and say who buys from it and why they pick it. From then on it does three things.
Checks the siteOne hundred checks that read your public pages the way Google and the AI crawlers do: can they get in, can they find and read each page, can a sentence be quoted, is the place stated. Each problem comes with its fix.
Writes the pagesA draft for each search worth winning, from your own page, the top five pages for that search and the facts you have confirmed. Each is checked before anyone sees it, approved by a person, and published to WordPress with undo.
Measures every weekGoogle from each question’s place, Bing from your country, and ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, with Claude every other week on Growth. In week 12, the end compared with the start, search by search.
Who it is for
Businesses in India and worldwide that are found, or missed, when a buyer searches or asks an AI assistant: clinics and hospitals, shops and showrooms, manufacturers and exporters, institutes, software companies, D2C brands, and service firms in one town. And the agencies that look after them: an agency account holds up to 50 clients, each on its own plan, with each owner’s agreement.
It is for the owner or marketing lead who wants the pages done and a number they can trust, rather than a dashboard to check on Mondays.
How it measures
- Asked, not guessed. The ChatGPT and Gemini apps, and Google’s AI Overviews and AI Mode, are read as a buyer sees them, through a data provider; Perplexity is asked through its own API with search on, and Claude with its web search on. Nothing here signs in to an assistant or drives a browser.
- From where your buyers are. Every question is put to the assistants as a buyer in the business’s country, and Google is searched from each question’s own place: a city, a state or the country.
- Every answer kept whole. The answer, the pages it used, whether it named you, in what position, and who it named instead. The same questions are asked every week, so a change is a change in the answers and not in the questions.
- Competitors on the same questions. The businesses you name are measured beside you, and names the answers recommend that are on nobody’s list show up too.
- Who actually read you. A sensor on your own site, a WordPress plugin, a Cloudflare worker or a few lines on any server, reports every AI crawler visit, page by page. Search Console and Analytics connect read-only for your own clicks and visits.
What it is not
- Not a promise of rankings. Searches about a town or a narrow service often move in one to three months; national ones take other sites linking to you, and time. Nobody can honestly promise more.
- Not a score pulled from the air. The first number for a new business is often zero, because the assistants name what they have read about. The value is the work that follows the zero, and the movement the weeks show.
- Not a posting tool. It publishes approved pages to WordPress and nothing else. It never posts to your Google Business Profile, writes reviews or buys links.
- Not only AI. Most of the work is ordinary SEO, because the assistants that search read the pages that rank.
Three rules the product keeps
Measure honestlyReal searches and real answers, kept whole with their sources. No estimated scores, and no promise of rankings no one can keep.
Facts firstPages are written from facts the business has confirmed. A draft that says anything else is flagged before anyone sees it.
A person decidesNothing reaches a website until someone approves it, and every change can be put back.
We use it on ourselves
oftheard.in runs its own campaign. In week 6 it was first on Google for “best aeo platform in tirupur”, and Perplexity, Gemini and Google’s AI Overview named it in answers for the first time. The national searches have not moved yet; that takes other sites linking to you, and time.
Where it comes from
Oftheard is an independent product company in Tambaram, Chennai, started in 2026. The product runs in Google Cloud’s Mumbai region, and that is where your data is kept. There is no office to visit and no phone line: mail is read by the people who built the product and answered within one working day, Monday to Friday, in Indian time. Findings are published only in aggregate; anything that names a business needs that business’s agreement first.
Prices are in rupees and paid once per twelve-week campaign: Starter at ₹4,999 and Growth at ₹9,999, per business. The pricing page lists what each includes, and the comparison sets Oftheard beside SEO suites, AI trackers and agencies.
See where your business stands. The site check is free.