About Oftheard: AI visibility software from Chennai, for brands in India

What Oftheard is

A web application. You create an account, add your website, and say what your buyers ask, either by typing the questions or by letting the product generate a set for your brand, sector and market. From then on it does three things.

1. Checks your site with 100 checks that read your own public pages the way an AI crawler does: can the crawlers get in, can the pages be discovered, described and quoted, how fast they are, whether your local presence is stated, and whether an AI agent could act on your pages. Every failing check comes with the fix written out.
2. Runs sessions that put your buyers’ questions to six answer engines, asked as a buyer in India with search on, and stores every answer whole: who was recommended, who was only named, the pages the engine read, the engine, the model build, the location and the language.
3. Writes the plan: a numbered list of the pages to write and the places to be cited, with the answers that argue for each line. Run the same collection of questions again next month and the product says what moved, by engine and by question type.

Who it is for

Brands that sell in India and are starting to lose the moment a buyer asks an AI instead of a search engine: software companies, D2C brands, hospitals and clinics, institutes, manufacturers and the agencies that look after their marketing. The Agency plan runs up to five brands under one login.

It is for the founder or marketing lead who wants a number they can trust and a list they can act on, rather than a dashboard to check on Mondays.

How it measures

• The engines are asked, not scraped. The ChatGPT app and the Gemini app are read as a buyer in India sees them, through a licensed data provider, and so are Google’s AI Overviews and AI Mode. Perplexity and Claude are asked through their paid APIs with web search switched on. A prompt pinned to a district goes to OpenAI’s and Google’s own APIs, which can be told the place. Where Google answers a local prompt with the map pack instead, the businesses the pack names are the answer recorded.
• India on every prompt. Every question is asked as a buyer in India, in English. Any prompt can be asked from a state or a district you pick, and the names that come back change with the place.
• Every answer keeps its conditions. The engine, the model build, whether it searched, the location and the language are stored with each answer. Answers made on different instruments are never pooled into one number, because the same question gives a different answer on a different day, and a measurement that hides that is not one.
• Competitors on the same questions. Rivals you name are checked daily and compared on the same prompts, so the plan says what they win on and where they were read.
• Who actually read you. A sensor on your own site, a WordPress plugin, a Cloudflare worker or ten lines on any server, reports every AI crawler visit page by page, and the product joins those reads to what the engines later cited. Visits from AI answers are read from your own Google Analytics.

What it is not

• Not an agency. Nobody writes your pages or runs a campaign. The product measures, explains, and hands you the list.
• Not a score pulled from the air. The first number for a new brand is usually zero, because the engines recommend what they have read about. The value is the plan that follows the zero and the movement the next session shows.
• Not SEO. Search ranks pages; an answer engine names a few brands and stops. The site check makes sure an engine can read you; the sessions measure whether it then says your name, and why not.

Where it comes from

Oftheard is an independent product company in Chennai, Tamil Nadu, started in 2026. The product runs in Google Cloud’s Mumbai region. There is no office to visit and no phone line; mail to hello@oftheard.in is answered by a person within one working day, in Indian time. Findings from many sessions are published in aggregate on the blog; anything that names a brand needs that brand’s agreement first.

The plans are monthly, in rupees, and cancel any time: Free, Starter at ₹3,999, Growth at ₹9,999 and Agency at ₹24,999 a month. The pricing page lists what each includes, and the comparison puts Oftheard beside the enterprise platforms and the agencies.