Compared · AI SEO tools and AI visibility tools, also called AEO and GEO tools
The best AI visibility tools in India, and the AI SEO tools beside them, compared on the questions that decide the choice: which engines they ask, where they ask from, what currency they bill in, and whether the tool stops at a number or does the work as well. All of them measure AI search visibility, whether ChatGPT, Gemini, Perplexity and Google’s AI answers name a brand when a buyer asks; they differ in what they do about it. Thirteen tools, from Oftheard and AITLAS by Shiprocket to Semrush AI Toolkit, Ahrefs Brand Radar and SE Ranking. Oftheard writes this page, so the comparison names where each of the others is the better choice. It also answers which tool suits a D2C brand, a B2B SaaS company or a local business, which tools cost under ₹5,000, and how accurate each is for the India market.
AI SEO tools help a business be found in search engines and in AI answers. The search half is familiar: keyword research, rank tracking, technical checks and content optimization, done faster with AI. The answer half is newer. An answer engine such as ChatGPT or Gemini does not give a buyer ten links; it names a few brands, and a brand left out is not seen at all.
That half is what AI visibility tools measure, and the trade also calls it answer engine optimization or generative engine optimization. SEO data shows search visibility on Google. It does not show whether an engine named you, who it named instead, or which pages it read before deciding, and those are the three facts that tell you what to change for brand visibility in an answer.
SEO and AI visibility software for businesses and agencies in India and worldwide, run as a twelve-week campaign for one business. It finds the searches people in the business’s town make, checks the site with 100 checks and writes out the fix for each problem, drafts a page for each search worth winning from facts the owner has confirmed, and publishes it to WordPress once a person approves it, with undo. Every week it checks Google rankings from the business’s city and Bing from India, and asks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode as a buyer in India, with Claude every other week on Growth; each answer is kept whole with the sites it read. ₹4,999 on Starter or ₹9,999 on Growth per business, paid once; the site check is free.
Best for: a business in India, or an agency with local clients, that wants SEO and the AI answers worked on together, with the pages written and a weekly before and after. Not for: a global brand that needs twenty markets on one dashboard, or a team that only wants a daily AI tracker.
Shiprocket’s AI visibility product, and the closest thing on this page to what Oftheard does. RADAR tracks how a brand appears across the six platforms it names, among them ChatGPT, Gemini, AI Overviews, AI Mode and Perplexity, two at a time on the self-serve plans; HYDRA writes the content meant to close the gaps and publishes it straight into WordPress, Webflow, Shopify or Contentful. Built around Indian buyer journeys and the ecommerce and logistics market, with Shiprocket’s reach into Indian D2C behind it. A free plan is offered, with paid plans from ₹999 a month, or ₹7,999 a year.
Best for: an Indian D2C or ecommerce brand that wants the pages written and published as well as measured, especially one already inside Shiprocket. Not for: a brand that wants every engine in every scan, or search rankings checked beside the AI answers. Oftheard vs AITLAS
The enterprise platform for answer engine optimisation, with up to nine platforms and regions down to a city on Enterprise, conversation volumes, citation analysis, agent analytics and a large research output that the engines themselves cite. Built for marketing teams at large companies, priced and contracted accordingly; agencies can start on a self-serve plan at $99 a month plus $399 per client.
Best for: a large brand with a team and a budget that measures many markets at once. Not for: a small Indian company that needs one market, in rupees, this month. Oftheard vs Profound · Profound alternatives in India.
A focused tracker for share of voice, sentiment and sources across the main engines, with country selection and a clean prompt-based model. Popular with European agencies; engines beyond the core set are add-ons.
Best for: an agency that wants a clear tracker across several countries. Not for: a brand that wants the site fixed and the pages written in the same tool, or India named as a market. Oftheard vs Peec AI
One of the cheapest ways to start tracking prompts across ChatGPT, Perplexity, Copilot and Google AI Overviews, with brand and link monitoring. Gemini, AI Mode and Claude are paid add-ons on any plan, and location is by country, India among seventy-plus.
Best for: a small team that wants a low monthly price and a simple report. Not for: measuring from an Indian city, or joining the answers to what the crawlers read. Oftheard vs Otterly
Tracks a brand on four platforms on its $250 Core plan and nine on Enterprise, reads AI crawler traffic from the CDN, and, since joining Sitecore in 2026, connects the measurement to content operations in that platform. A 7-day trial, then monthly per brand.
Best for: a company already on Sitecore, or an enterprise that wants every engine covered on Enterprise. Not for: a business that wants Gemini or AI Mode on the entry plan, search rankings beside the AI answers, or prices in rupees. Oftheard vs Scrunch
Built in Noida by a co-founder who worked on AI systems at Meta, Microsoft and Google. A free plan asks ChatGPT and Gemini eight questions once a month; the paid plans, ₹2,500 to ₹40,000 a month with GST in India or $29 to $399 outside it, are marked coming soon and add Perplexity and then Claude. It generates buyer queries and grades the gap on trust, use-case fit, pricing, ease of use and quality. It positions itself as a global platform rather than an Indian one, with market pages for India, the United States and Germany.
Best for: a small team that wants a free scan on ChatGPT and Gemini today. Not for: a business that needs a paid plan now, or search rankings beside the AI answers.
Sold on its own or inside a Semrush One bundle: twenty-five prompts tracked daily in a country you choose, brand reports that can be set to a region or city, a database of hundreds of millions of prompts, competitor comparison and sentiment. Convenient if the team already lives in Semrush.
Best for: an SEO team already paying for Semrush. Not for: a business without an SEO team that wants the work done rather than a toolkit to work in. Oftheard vs Semrush AI Toolkit
Brand mentions across AI answers from an index of hundreds of millions of search-backed prompts, plus custom prompts you write, with the same interface an SEO team already knows and AI crawler visits logged in beta. Strong on breadth of prompts; less on why a given answer named a rival.
Best for: an SEO team already on Ahrefs that wants an AI mentions view. Not for: a business that wants the pages written, or Google checked from its own city every week. Oftheard vs Ahrefs Brand Radar
Built in India, billed in rupees with a GST invoice, and plain about what it does not track. Its platforms are ChatGPT, Gemini and Google AI Overviews, checked daily, and Perplexity, weekly except on Enterprise, from a country rather than a city, with Hinglish prompts suggested when India is a market, a crawler checker, a read-only MCP server and an action plan.
Best for: a small Indian team that wants the lowest rupee entry and a daily line. Not for: a brand that needs Google AI Mode or Claude below Enterprise, or search rankings beside the AI answers. Oftheard vs Depra
A polished platform from an Indian company: full answers with the mentions marked, sources, an accuracy check on claims, crawler analytics, a read-only MCP server and actions ranked by impact. The Solo plan asks the ChatGPT app only, twenty prompts in one country; Pro opens any three of seven platforms for a hundred prompts in up to three countries, in English, Hindi or Hinglish.
Best for: a brand that cares about ChatGPT first, or wants Hindi and Hinglish tracked. Not for: a brand that wants several engines at the entry price, or search rankings beside the AI answers. Oftheard vs Paprik AI
An India-first tool that scans fifty prompts daily across Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity, with intent scoring, a content-gap ranking, and on the higher plans content drafted and re-scanned after publication.
Best for: a B2B team that wants Claude from the first rupee and drafts written. Not for: a brand that needs Google AI Mode, search rankings, or a lower entry price. Oftheard vs BeNoticed
AI prompts inside the SE Ranking suite, tracking Google AI Overviews, AI Mode, ChatGPT and Gemini daily, or a standalone product called SE Visible that adds Perplexity, with an API, an MCP server and an agency pack for the suite. India can be tracked, and Google’s engines and Gemini can be narrowed to a region or city.
Best for: an SEO team or agency that wants the SEO suite and AI tracking on one login. Not for: a business that wants Claude, or the pages written and published for it. Oftheard vs SE Ranking
Claims about the other tools are from their public pages, checked on 22 October 2026: pricing, product, sitemap, robots.txt and llms.txt. Prices and features change; check the vendor before deciding. Looking for the same field under its other name? See the best AEO platforms in India, compared as answer engine optimization tools.
Six of these can be started for under ₹5,000: AITLAS by Shiprocket (a free plan, then from ₹999 a month plus GST), Depra (from ₹1,999 a month plus GST), Otterly Lite ($29 a month, about ₹2,777), Paprik AI (₹3,999 a month, or ₹39,990 a year), Jeevan AI (free, with paid plans marked coming soon) and Oftheard Starter (₹4,999 for a twelve-week campaign, paid once). Only Oftheard checks Google and Bing beside the AI answers; Oftheard and AITLAS also write the pages, and the rest are trackers. The AI visibility pricing comparison has the table, with what each price buys.
Most AI SEO tools help with one part of the work. Oftheard runs the whole of it for one business at a time, SEO first and the AI answers alongside, because the assistants answer from the same pages and listings Google ranks.
A campaign starts with the site: 100 checks of whether Google and the AI crawlers can get in, find the pages, read real text and quote a passage, whether every page describes the business the same way, whether the address and hours are stated, and whether the structured data and llms.txt are right. Each failing check has its fix written out. Then it takes the searches people in the business’s town make, up to twenty on Starter and fifty on Growth, and drafts a page for each from the business’s own page, the top five pages for that search and the facts the owner has confirmed. Every draft is checked before anyone sees it: no invented prices or figures, no keyword stuffing, nothing lost from the old page. A person approves it; it publishes to WordPress in one press and undoes in one.
Every week the same searches are checked on Google from the business’s city and on Bing from India, and put to five AI assistants as a buyer in India. A changed page is left about three weeks, because Google tests it; an update is opened only once a page has really slipped. In week 12 the report shows the before and after, search by search. In practice, an Indian business using it this way can:
Search ranks pages. Answer engines name a few businesses and leave the rest out. The site check says whether an engine can read you; the weekly report says whether Google ranks you and the assistants name you, and what to do next.
Accuracy comes from three choices, and each can be checked before you pay.
Language matters too. If your buyers ask in Hindi or Hinglish, Paprik AI tracks those prompts on its Pro plan, and Depra suggests Hinglish prompts.
Oftheard is priced per business, for a twelve-week campaign, paid once. Nothing renews by itself.
Paid by card, UPI or net banking. Extending a campaign is another twelve weeks, paid again. The pricing page has the full table.
Two of these are built in India and write pages as well as measuring, and they are built differently. Oftheard runs a twelve-week SEO and AI visibility campaign per business, paid once in rupees: Google rankings from the business’s city, Bing from India, five AI assistants asked as a buyer in India, the site check with the fix for each problem, and pages drafted from confirmed facts and published to WordPress on approval. AITLAS, from Shiprocket, writes and publishes content to several CMSs and suits a D2C or ecommerce brand; it has a free plan and paid plans from ₹999 a month. Jeevan AI is Indian too, with a free plan open and its paid plans marked coming soon. For a global enterprise with many markets, Profound or Scrunch. For a European agency, Peec AI. For a team already on Semrush or Ahrefs, their add-ons are the least friction.
AITLAS by Shiprocket (a free plan, then from ₹999 a month plus GST), Depra (from ₹1,999 a month plus GST), Otterly Lite ($29 a month, about ₹2,777), Paprik AI (₹3,999 a month, or ₹39,990 a year) and Jeevan AI (free). Oftheard Starter is ₹4,999 for a whole twelve-week campaign, paid once, with Google and Bing rankings checked beside the AI answers and the pages written.
For a D2C or ecommerce brand, AITLAS by Shiprocket, which writes and publishes content to Shopify, WordPress, Webflow or Contentful; Paprik AI if ChatGPT or Hindi and Hinglish prompts matter most. For B2B SaaS, BeNoticed.ai, which asks Claude from its entry plan, or the AI add-on of the SEO suite the team already uses. For a local business or an agency with local clients, Oftheard, which checks Google from the business’s city and writes the pages.
The one that asks the engines from India, keeps every answer, and asks again on a schedule. Engines search with the buyer’s location, so a tool asking from the United States reports what an American buyer is told. Oftheard asks five AI assistants as a buyer in India every week and checks Google from the business’s own city; Depra and Otterly ask from a country; Semrush, SE Ranking and Profound on Enterprise can narrow some engines to a region or city.
Software that measures whether AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews name and recommend your brand when a buyer asks a question, and which sources they read to decide. The trade also calls this answer engine optimisation (AEO) or generative engine optimisation (GEO) software.
The serious ones do not. They ask the engines through paid APIs with search on, or read the live results page for Google AI Overviews, and record the conditions of each answer. Oftheard keeps each answer whole, with the engine and the sites it read.
Because the engines search with it. The same question asked from Chennai and from New York returns different names. A tool that measures from the United States is measuring what an American buyer is told about you, which is not the number an Indian brand needs.
Software that helps a business be found in search engines and in AI answers. The search half is keyword research, rank tracking, technical checks and content optimization. The answer half is AI visibility: whether ChatGPT, Gemini, Perplexity and Google’s AI Overviews and AI Mode name the brand, and which pages they read first.
Keyword research, rank tracking, technical SEO, content optimization and competitor analysis, done faster. What most of them do not do is ask the answer engines what a buyer is told. An AI visibility tool does that part, and the two together show whether a page that ranks is also a page the engines quote.
Oftheard’s site check is free, needs no card and runs 100 checks on your site in about half a minute, with the fix for each problem. A free account also gets one report on up to three questions. AITLAS by Shiprocket also has a free plan.
Whether Google and the AI crawlers can get in, whether pages can be discovered, whether there is real text rather than script, whether every page describes the brand the same way, whether local presence is stated, whether a passage can be quoted, and whether the structured data and llms.txt are present and correct. It also checks whether an AI agent could act on the pages. Each failing check comes with the fix written out.
Every week: Google and Bing rankings, and ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, asked as a buyer in India. Growth adds Claude every other week. Each answer is kept apart by engine, so answers from different engines are never pooled into one number.
Per business, for a twelve-week campaign, paid once: ₹4,999 on Starter for up to 20 searches and questions, or ₹9,999 on Growth for up to 50, each with a weekly report, competitors measured and a page drafted for each question. There is no monthly plan and nothing renews by itself. The site check is free.
Yes, and SEO comes first. It checks the site and writes out the fixes, drafts the pages a business is missing from facts it has confirmed and publishes them to WordPress on approval, and checks Google and Bing rankings every week beside the AI answers. The assistants answer from the same pages Google ranks, so the two are worked on together.