Otterly review: pricing and alternatives in India

The short answer

Choose Otterly if you want a daily line on a handful of prompts for $29 a month, across seventy-plus countries, India among them, with a large library of free tools. Choose Oftheard if your business sells in India or anywhere else and you want the searches and the AI answers moved, not only tracked: the site fixed, pages written from your confirmed facts and published to WordPress, and every week Google checked from your city, Bing from India and five AI assistants asked as a buyer in India, for ₹4,999 per twelve weeks, paid once.

They are different kinds of product. Otterly is a tracker: it checks its prompts every day and charts the trend. Oftheard is a campaign: it measures once a week, which is about as often as a changed page settles on Google, and spends the time between on the fixes and pages meant to move the number. A team with its own writers and an SEO person may only need the tracker; a business that needs the work done needs the campaign.

Otterly and Oftheard side by side

	Otterly	Oftheard
Built for	Marketing teams and agencies anywhere; Austrian company, billed in dollars (euros in the EU)	A business in India or any other country, or an agency running campaigns for its clients; billed in rupees, per business
Platforms	Seven in all: ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan; Google AI Mode, Gemini and Claude as paid add-ons on any plan, Lite included	Google and Bing rankings, and five AI assistants: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode; Claude every other week on Growth
Where a prompt is asked from	A country, from seventy-plus; India is one, on all seven platforms. No city or district	Google from the business’s own city, Bing from India, and the AI assistants as a buyer in India
How often it measures	Daily, on every plan	Every week of a twelve-week campaign, with the before and after, search by search, in week 12
Entry price and what it buys	$29 a month (Lite), $25 billed yearly: 15 prompts, four platforms, unlimited users, one workspace, 1,000 GEO audits; $189 for 100 prompts with API, MCP and crawler analytics	₹4,999 for a 12-week campaign for one business, paid once: up to 20 searches and questions, 5 competitors, 12 weekly reports, 20 page drafts
Free	A free trial with no card (seven days on its help pages, fourteen on its home page), and about a dozen free tools: prompt research, GEO content check, crawlability check, brand authority check	A site check in about 30 seconds with the fix for each problem, no card; a free account adds one report on up to three questions
Site audit and crawler reads	A crawlability audit and a GEO content check on every plan; Agent Analytics from server or CDN logs from the $189 plan	A 100-check site check of what Google and the AI crawlers need from each page; AI crawler visits logged from a WordPress plugin, a Cloudflare worker or a few lines on your server
What it does after measuring	Recommendations from the brand report, three a week on Lite and unlimited above; GEO tips per audited page; no site-wide fix list	Writes out the fix for each problem, drafts a page for each tracked question from facts the owner has confirmed, checks it, and publishes it to WordPress once a person approves, with undo
API and MCP	Public API and MCP server from the $189 plan; a Looker Studio connector	A read-only MCP server for each campaign, so your own AI assistant can read the fixes and the weekly results
Agencies	One workspace on Lite, unlimited from Standard; an agency partner programme with bonus prompts and branded Looker reports; a partner directory	An agency account holds up to 50 clients, each campaign paid on its own; each owner agrees by a code sent to their business email

Where Otterly is the better choice

You want a daily trend line. Otterly asks its prompts every day and shows the movement. Oftheard reports once a week.
Your buyers are in several countries. Otterly tracks a prompt in any of seventy-plus countries on one screen. Oftheard measures each business from its own country, one country per campaign.
Fifteen prompts is enough and the budget is $29. Few tools are cheaper at the entry, though Gemini, AI Mode and Claude each cost extra: $9, $9 and $29 a month on Lite.
You want free tools for the content team. The GEO content check, the prompt research tool and the fan-out simulator are free and good.

Where Oftheard is the better choice

You want the work done, not only the number. Oftheard writes out the fix for each site problem, drafts a page for each tracked question from facts you have confirmed, and publishes it to WordPress once you approve it, with undo. Otterly recommends; your team does the work.
You want search and AI together. Google and Bing rankings every week, beside the AI answers, for the same searches. Otterly tracks the AI answers.
Your buyers are in one Indian city. Oftheard checks Google from your city. Otterly asks from the country.
You want Gemini and AI Mode without add-ons, in rupees. Starter asks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode every week; Growth adds Claude every other week. Paid once per campaign; nothing renews by itself.

Otterly pricing in India, against Oftheard

Otterly Lite is $29 a month, about ₹2,800, for fifteen prompts on four platforms; on Lite, AI Mode and Gemini add $9 each and Claude $29, so all seven platforms come to $76, about ₹7,300. Standard is $189, about ₹18,100, for a hundred prompts with the API, MCP and crawler analytics. Over twelve weeks Lite comes to roughly ₹7,700, or about ₹20,000 with every platform added, for tracking alone. Oftheard Starter is ₹4,999 for a twelve-week campaign for one business, paid once, with up to twenty searches and questions checked every week on Google, Bing and five AI assistants, the site check and twenty page drafts; Growth is ₹9,999 for up to fifty, with Claude every other week. Otterly wins on the number of answers it collects; Oftheard on the work done between them.

Is Otterly worth it? A short review

Yes, if what you need is a cheap daily line on a few prompts, in many countries, and you have people to act on it. Fifteen prompts on four platforms for $29 a month is one of the lowest entries anywhere, and its free tools are good. It is less of a bargain once Gemini, AI Mode and Claude are added, $76 a month on Lite for all seven platforms, and it does not do the work: it recommends, and your team writes and publishes.

For a business that needs the site fixed and pages written, a tracker alone changes nothing; that is the gap Oftheard fills.

How to decide

Decide whether you want the number watched or the work done. A tracker tells you what the engines say; a campaign also fixes the site and writes the pages. If nobody on your side will write the pages, that decides it.
Write down where your buyers are. If they are in India, and often in one city, the Google ranks should be read from there.
Count how often you will act on the numbers. A daily tracker you open monthly is a monthly reading at a daily price; a weekly report with a short list of what to do next is twelve readings that each lead to work.
Run the free check on both. Otterly has its own free entry; Oftheard’s site check is free, takes about half a minute and writes out the fix for each problem.

Claims about the other tool are from its public pages, checked on 22 October 2026: pricing, product, docs, sitemap, robots.txt and llms.txt. Dollar prices are turned into rupees at ₹95.76 to the dollar. Oftheard’s side is the product as it is in October 2026. Prices and features change; check the vendor before deciding.

Questions

Is Otterly available in India?

Yes. India is one of seventy-plus countries you can choose as the location for a prompt, on all seven platforms. The prompt is asked from the country, not from a city or district.

Does Oftheard track every day like Otterly?

No. Oftheard checks Google, Bing and the AI assistants once a week for the twelve weeks of a campaign, on every search and question tracked. A changed page takes about three weeks to settle on Google, and a second reading in the same week mostly shows chance, so the week is spent on the fixes and pages instead.

Which is cheaper?

Otterly has the smaller first payment: $29 a month for fifteen prompts on four platforms. Over twelve weeks that comes to roughly ₹7,700, against ₹4,999 for an Oftheard Starter campaign of the same length, paid once, with Google and Bing rankings, five AI assistants, the site fixes and twenty page drafts. Otterly collects far more AI answers in that time, so the two are not the same purchase.

Alternatives to Otterly

Weighing Otterly against other tools? Each page below compares one of them with Oftheard on the same rows, and the best AI visibility tools in India puts them all side by side, with prices in rupees.

Oftheard vs Otterly, for a business whose buyers are in India