Oftheard vs Otterly: AI visibility for India

The short answer

Choose Otterly if you want a daily line on a handful of prompts for $29 a month, across many countries, with a large library of free tools and a blog the engines already cite. Choose Oftheard if your buyers are in India and you want the question asked from their state or district, on the ChatGPT and Gemini apps as well as the APIs, with a site audit, the fix for each failing check and a plan, billed in rupees.

They measure differently. Otterly checks its prompts every day and charts the trend. Oftheard runs a session of up to fifty prompts when you press the button or book a time, stores every answer whole, and compares the session with the one before. A team that reads its numbers weekly gets more from a session; a team that watches a dashboard daily gets more from Otterly.

Otterly and Oftheard side by side

	Otterly	Oftheard
Built for	Marketing teams and agencies anywhere; Austrian company, billed in dollars	A brand or agency selling in India, billed in rupees
Platforms	Seven in all: ChatGPT, Google AI Overviews, Perplexity and Copilot on the base plans; Google AI Mode, Gemini and Claude as paid add-ons	ChatGPT and Gemini as the apps a buyer uses, Perplexity, Google AI Overviews, Google AI Mode; Claude on Growth and Agency
Where a prompt is asked from	A country, chosen from about fifty; India is one of them. No city or district	India, or any state or district you pick; the names change with the place
How often it measures	Daily, on every plan	In sessions you run or book: 3 a month on Starter, 8 on Growth, 40 on Agency, each on up to 50 prompts
Entry price and what it buys	$29 a month (Lite): 15 prompts, four platforms, unlimited users, 1,000 content audits; $189 for 100 prompts with API and MCP	₹3,999 a month: 750 answers (three full sessions), collections of 50 prompts without a cap, 3 competitors, whole-site checks with the fix for each
Free	A 7-day trial with no card, and about a dozen free tools: prompt research, GEO content score, crawlability check, brand entity check	4 homepage checks a month with the score, and 10 prompts on Gemini once a cycle
Site audit and crawler reads	A content audit with a GEO score per page and a crawlability check; crawler analytics in early access	A 100-check audit of your site, and a sensor that logs every AI crawler visit page by page on Growth
The fix and the plan	Recommendations per page from the content audit; no site-wide fix list	The code to paste for each failing check, and an action plan after every session
API and MCP	Public API and MCP server from the $189 plan; a Looker Studio connector	Read-only API and MCP server on every plan, including Free
Agencies	Unlimited workspaces on every plan, a partner directory, white-label reporting	Five brands under one login, your name on the reports, a link per client

Where Otterly is the better choice

You want a daily trend line. Otterly asks its prompts every day and shows the movement. Oftheard measures in sessions, three or eight a month.
Your buyers are in several countries. Otterly tracks a prompt in any of about fifty countries on one screen. Oftheard asks from India, and from its districts, only.
Fifteen prompts is enough and the budget is $29. Nothing in India is cheaper at the entry, though the useful platforms are add-ons: Gemini, AI Mode and Claude each cost extra.
You want free tools for the content team. The GEO content score, the prompt research tool and the fan-out simulator are free and good.

Where Oftheard is the better choice

Your buyers are in India, and often in one city. A prompt asked from Coimbatore returns different names than one asked from Delhi. Oftheard asks from the district; Otterly asks from the country.
You want the apps, not only the APIs. An India-wide prompt goes to the ChatGPT app and the Gemini app, which is what a buyer sees. The developer APIs answer differently.
You want the audit, the fix and the plan in one tool. A hundred checks on the site, the code to paste for each failing one, and an action plan after every session. Otterly scores content; it does not hand you the robots line to change.
You are billed in rupees and want Claude without an add-on. Growth at ₹9,999 asks all six engines, Claude included, with a crawler sensor on the site.

What each costs for a brand in India

Otterly Lite is $29 a month, about ₹2,500, for fifteen prompts on four platforms; adding Gemini, AI Mode and Claude starts at $9 each and rises with volume. Standard is $189, about ₹16,000, for a hundred prompts with the API. Oftheard Starter is ₹3,999 for three sessions a month on five engines with up to fifty prompts each, whole-site checks and the plan; Growth is ₹9,999 for eight sessions on six engines. Per prompt asked, a fifty-prompt Oftheard session on five engines is 250 answers for a third of a Starter month; Otterly’s fifteen prompts daily on four platforms is about 1,800 answers a month for $29. Otterly wins on volume; Oftheard on what each answer carries and where it was asked from.

How to decide

Write down the country your buyers are in and whether you need a city or district. If the answer is India and a district, that decides it.
Count how often you will actually read the numbers. A daily tracker you open monthly is a session a month at a daily price.
Run the free check on both. Otterly has its own free entry; Oftheard’s free plan runs the hundred checks and ten prompts on Gemini, no card.
Read one full answer from each. The tool that shows you the sentence that named a rival, and the page it read, is the one you can act on.

Claims about the other tool are from its public pages on 26 September 2026: pricing, product, sitemap, robots.txt and llms.txt. Prices and features change; check the vendor before deciding.

Questions

Is Otterly available in India?

Yes. India is one of about fifty countries you can choose as the location for a prompt, and the site lists Indian customers among its case studies. The prompt is asked from the country, not from a city or district.

Does Oftheard track every day like Otterly?

No. Oftheard measures in sessions: you run one, or book one for a time, and it asks the whole collection on every engine you ticked. Starter includes three a month and Growth eight. Each session is compared with the one before it, so the trend is session over session rather than day over day.

Which is cheaper?

Otterly at the entry: $29 a month for fifteen prompts on four platforms. Oftheard Starter is ₹3,999 for three sessions of up to fifty prompts on five engines, with the site audit and the fixes included. For a brand that wants Gemini, AI Mode and Claude, Otterly adds each as a paid extra and the gap narrows or reverses.

Oftheard vs Otterly, for a brand whose buyers are in India