The short answer
Choose AITLAS if you sell on Shiprocket, want a ₹999 monthly entry, ₹7,999 a year, or a free plan, want content pushed to Webflow, Shopify or Contentful as well as WordPress, or want managed outreach on its higher plans. Choose Oftheard if you want SEO and AI together: Google rankings from your city and Bing from India, beside five AI assistants every week, a hundred-check site check with the fix for each problem, and pages drafted only from facts you have confirmed, approved by a person and published to WordPress with undo.
The two count differently. AITLAS sells scans: a free plan with three, Starter with five a month, each on a set number of prompts across two platforms. Oftheard sells a twelve-week campaign, paid once: a report every week on up to twenty searches and questions on Starter, fifty on Growth, across Google, Bing and five AI assistants. Compare what twelve weeks buy, not the headline price.
AITLAS and Oftheard side by side
| AITLAS | Oftheard | |
|---|---|---|
| Built for | Indian ecommerce and D2C brands, especially those on Shiprocket; rupees plus GST | A business in India or any other country, or an agency running campaigns for its clients; billed in rupees, per business |
| Platforms | Six named across its pages: ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity, and Copilot or Claude. The self-serve plans track two each, more on request from Growth; three on the managed Advance plan | Google and Bing rankings, and five AI assistants: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode; Claude every other week on Growth |
| Where a prompt is asked from | Not stated; its own blog claims India-specific prompt databases | Google from the business’s own city, Bing from India, and the AI assistants as a buyer in India |
| How often it measures | Scans: 3 on Free, 5 a month on Starter, 10 on Growth and Scale, scheduled scans from Growth | Every week of a twelve-week campaign, with the before and after, search by search, in week 12 |
| Entry price and what it buys | Free ₹0 with three scans of 15 prompts; Starter ₹999 a month, or ₹7,999 a year, for five scans of 20 prompts on two platforms; Growth ₹4,999 for ten scans of 50 prompts; Scale ₹12,999 for ten of 100 | ₹4,999 for a 12-week campaign for one business, paid once: up to 20 searches and questions, 5 competitors, 12 weekly reports, 20 page drafts |
| Free | A ₹0 plan with three scans, and a free expert call | A site check in about 30 seconds with the fix for each problem, no card; a free account adds one report on up to three questions |
| Site audit and crawler reads | No site audit or crawler log on the self-serve plans; crawlability fixes and schema deployment on the managed Pro and Advance plans | A 100-check site check of what Google and the AI crawlers need from each page; AI crawler visits logged from a WordPress plugin, a Cloudflare worker or a few lines on your server |
| What it does after measuring | AEO-ready articles written and pushed to WordPress, Webflow, Shopify or Contentful; managed plans add guest posts and directory listings | Writes out the fix for each problem, drafts a page for each tracked question from facts the owner has confirmed, checks it, and publishes it to WordPress once a person approves, with undo |
| API and MCP | CMS push; no read API or MCP stated | A read-only MCP server for each campaign, so your own AI assistant can read the fixes and the weekly results |
| Agencies | Seats: one on Free and Starter, three on Growth, ten on Scale; white-label reports only on the managed Advance plan; managed plans from ₹24,999 a month with a three-month minimum | An agency account holds up to 50 clients, each campaign paid on its own; each owner agrees by a code sent to their business email |
Where AITLAS is the better choice
- You publish outside WordPress, or want outreach. AITLAS pushes to WordPress, Webflow, Shopify or Contentful; Oftheard publishes to WordPress and gives the HTML for any other site. The managed plans add guest posts and directory listings, which Oftheard does not do.
- You are on Shiprocket already. Same company, with AITLAS as its own app.
- You want to start free, at ₹999 a month or ₹7,999 a year. Three scans on the free plan show the shape of the answers before any card.
- You want Hindi content written. The Advance managed plan includes it, at ₹89,999 a month.
Where Oftheard is the better choice
- You want every AI assistant, every week. Five each week on Starter, and Claude every other week on Growth, against two platforms per AITLAS self-serve plan.
- You want Google and Bing as well. Weekly rankings for the same searches, Google from your city and Bing from India, beside the AI answers.
- You want facts first. Every draft is written from facts the owner has confirmed and checked before anyone sees it: no invented prices or figures, nothing lost from the old page. A person approves it, and undo is one press.
- You want the site fixed, not only written for. A hundred checks, with the fix written out for each problem; AITLAS keeps crawlability fixes for its managed plans.
AITLAS pricing in India, against Oftheard
AITLAS Starter is ₹999 a month plus GST, or ₹7,999 a year, for five scans of twenty prompts on two platforms, about two hundred answers a month; Growth ₹4,999 a month for ten scans of fifty prompts, a thousand answers; Scale ₹12,999 for ten scans of a hundred. Oftheard Starter is ₹4,999 for a twelve-week campaign for one business, paid once, with up to twenty searches and questions checked every week on Google, Bing and five AI assistants, the site check and twenty page drafts; Growth is ₹9,999 for up to fifty, with Claude every other week. To start, AITLAS is cheaper; over twelve weeks, Oftheard asks more AI assistants on each question and adds the search rankings and the site check.
Is AITLAS worth it? A short review
AITLAS is worth it for an Indian D2C or ecommerce brand, especially one already on Shiprocket, that wants to start on a free plan and have articles pushed to WordPress, Webflow, Shopify or Contentful. Weigh three things: the self-serve plans track two platforms each, it measures in scans rather than every week, and crawlability fixes, outreach and white-label reports are kept for the managed plans, which carry a three-month minimum.
How to decide
- Decide whether you want the number watched or the work done. A tracker tells you what the engines say; a campaign also fixes the site and writes the pages. If nobody on your side will write the pages, that decides it.
- Write down where your buyers are. If they are in India, and often in one city, the Google ranks should be read from there.
- Count how often you will act on the numbers. A daily tracker you open monthly is a monthly reading at a daily price; a weekly report with a short list of what to do next is twelve readings that each lead to work.
- Run the free check on both. AITLAS has its own free entry; Oftheard’s site check is free, takes about half a minute and writes out the fix for each problem.
Claims about the other tool are from its public pages, checked on 22 October 2026: pricing, product, docs, sitemap, robots.txt and llms.txt. Dollar prices are turned into rupees at ₹95.76 to the dollar. Oftheard’s side is the product as it is in October 2026. Prices and features change; check the vendor before deciding.
Questions
Is AITLAS free?
There is a ₹0 plan with three scans of fifteen prompts on two platforms and two competitors. Oftheard’s site check is free and takes about half a minute, and a free account gets one report on up to three questions.
How many platforms does each ask?
AITLAS names six across its pages and tracks two per self-serve plan, more on request from Growth, and three on the top managed plan. Oftheard asks five AI assistants every week on both plans, with Claude every other week on Growth, and checks Google and Bing rankings too.
Does either write the content?
Both do. AITLAS’s content engine drafts articles and pushes them to your CMS, and the managed plans add outreach. Oftheard drafts a page for each tracked question from your own page, the top five pages for that search and the facts you have confirmed, checks it for invented figures, and publishes it to WordPress once a person approves it. It does not do outreach.
Alternatives to AITLAS
Weighing AITLAS against other tools? Each page below compares one of them with Oftheard on the same rows, and the best AI visibility tools in India puts them all side by side, with prices in rupees.
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- How Oftheard compares with SEO suites and AI trackers