Oftheard vs AITLAS: AI visibility for India

The short answer

Choose AITLAS if you sell on Shiprocket or want the pages written and pushed to your CMS as well as measured, and a ₹999 entry or a free plan to start. Choose Oftheard if you want six engines asked from an Indian district in every session, the ChatGPT and Gemini apps rather than two platforms per plan, a hundred-check audit with the fix for each, and your own writers acting on a plan.

The two count differently. AITLAS sells scans: a free plan with three, Starter with five a month, each on a set number of prompts across two platforms. Oftheard sells sessions: three a month on Starter, each on up to fifty prompts across five engines. Compare answers per month, not the headline price.

AITLAS and Oftheard side by side

	AITLAS	Oftheard
Built for	Indian ecommerce and D2C brands, especially those on Shiprocket; rupees plus GST	A brand or agency selling in India, billed in rupees
Platforms	Six named on the home page; the self-serve plans cover two platforms each, three on the managed Advance plan	ChatGPT and Gemini as the apps a buyer uses, Perplexity, Google AI Overviews, Google AI Mode; Claude on Growth and Agency
Where a prompt is asked from	Not stated; its own blog claims India-specific prompt databases	India, or any state or district you pick; the names change with the place
How often it measures	Scans: 3 on Free, 5 a month on Starter, 10 on Growth, scheduled scans from Growth	In sessions you run or book: 3 a month on Starter, 8 on Growth, 40 on Agency, each on up to 50 prompts
Entry price and what it buys	Free ₹0 with three scans of 15 prompts; Starter ₹999 a month for five scans of 20 prompts on two platforms; Growth ₹4,999 for ten scans of 50 prompts	₹3,999 a month: 750 answers (three full sessions), collections of 50 prompts without a cap, 3 competitors, whole-site checks with the fix for each
Free	A ₹0 plan with three scans, and a free expert call	4 homepage checks a month with the score, and 10 prompts on Gemini once a cycle
Site audit and crawler reads	Structured data and schema help in the content engine; no site audit or crawler log stated	A 100-check audit of your site, and a sensor that logs every AI crawler visit page by page on Growth
The fix and the plan	AEO-ready articles written and pushed to WordPress, Webflow, Shopify or Contentful; managed plans add guest posts and directory listings	The code to paste for each failing check, and an action plan after every session
API and MCP	CMS push by API; a read API and MCP not stated	Read-only API and MCP server on every plan, including Free
Agencies	Seats per plan; managed plans from ₹24,999 a month with a three-month minimum	Five brands under one login, your name on the reports, a link per client

Where AITLAS is the better choice

You want the content written and published for you. AITLAS’s content engine drafts articles and pushes them into the CMS; the managed plans add outreach.
You are on Shiprocket already. Same company, same account.
You want to start free or at ₹999. Three scans on the free plan show the shape of the answers before any card.
You want Hindi content written. The Advance managed plan includes it, at ₹89,999 a month.

Where Oftheard is the better choice

You want every engine in every session. Five on Starter and six on Growth, against two platforms per AITLAS plan.
You want the district, not the country. AITLAS does not say where a prompt is asked from. Oftheard asks from the state or district you name.
You want to know why. Every answer is stored whole with the pages the engine read and the sentence that named a rival, so the plan says which page to write and where to be listed.
You want the site fixed, not only written for. The hundred checks and the code to paste for each failing one.

What each costs for a brand in India

AITLAS Starter is ₹999 a month plus GST for five scans of twenty prompts on two platforms, about two hundred answers a month; Growth ₹4,999 for ten scans of fifty prompts, a thousand answers. Oftheard Starter is ₹3,999 for three sessions of up to fifty prompts on five engines, seven hundred and fifty answers, with whole-site checks and the plan; Growth ₹9,999 for eight sessions on six engines, two thousand four hundred answers, with the crawler sensor. On answers per rupee they are close; on engines per answer and the audit, Oftheard; on content written for you, AITLAS.

How to decide

Write down the country your buyers are in and whether you need a city or district. If the answer is India and a district, that decides it.
Count how often you will actually read the numbers. A daily tracker you open monthly is a session a month at a daily price.
Run the free check on both. AITLAS has its own free entry; Oftheard’s free plan runs the hundred checks and ten prompts on Gemini, no card.
Read one full answer from each. The tool that shows you the sentence that named a rival, and the page it read, is the one you can act on.

Claims about the other tool are from its public pages on 26 September 2026: pricing, product, sitemap, robots.txt and llms.txt. Prices and features change; check the vendor before deciding.

Questions

Is AITLAS free?

There is a ₹0 plan with three scans of fifteen prompts on two platforms and two competitors. Oftheard’s free plan runs the hundred-check audit on your homepage four times a month and ten prompts on Gemini once a cycle, with the answers stored.

How many platforms does each ask?

AITLAS names six on its home page and covers two per self-serve plan, three on the top managed plan. Oftheard asks five engines on Starter and six on Growth and Agency, in every session.

Does either write the content?

AITLAS does: its content engine drafts articles and pushes them to your CMS, and the managed plans add outreach. Oftheard does not write pages; it tells you which page to write, which site to be on and which check to fix, with the code to paste for the fix.

Oftheard vs AITLAS by Shiprocket, for an Indian brand