Pricing · what an Indian brand actually pays
In India, an AI visibility tool, also sold as an AEO (answer engine optimization) tool, costs anything from nothing to several lakh rupees a year. AITLAS by Shiprocket and Jeevan AI have free plans; Indian trackers start at ₹999 a month with AITLAS and ₹1,999 with Depra, and Paprik AI at ₹3,999 a month; dollar tools start at $29 a month with Otterly and climb to enterprise contracts; and there are six options under ₹5,000. Pricing is mostly quoted in dollars, billed annually, and charged per domain, per seat and sometimes per engine. This page collects what each tool publishes on its own pricing page, converts it into rupees, and says where Oftheard sits: it is priced differently, per business for a twelve-week campaign, paid once. Every figure below was read from the vendor’s own page, last checked on 22 October 2026, and any figure we could not read from the page is marked as such rather than guessed.
The site check is free: 100 checks in about half a minute, each problem with its fix, no card. ₹4,999 for a twelve-week Starter campaign for one business: up to 20 searches and questions, 5 competitors, Google and Bing rankings and five AI assistants checked every week, 12 weekly reports plus 2 spare, 20 page drafts written from facts you confirm, and publishing to WordPress. ₹9,999 for Growth: up to 50 searches and questions, 10 competitors, Claude every other week as well, and 50 page drafts. GST extra where it applies.
SEO and AI together, and the work included. Starter asks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode every week; Growth adds Claude every other week. There is no per-engine charge, no per-seat charge, no monthly plan and no annual commitment. Extending a campaign is another twelve weeks, paid again.
From our own pricing page.
Lite $29 a month for 15 search prompts. Standard $189 a month for 100 prompts. Premium $489 a month for 400 prompts. Enterprise is custom, starting from $1,000 a month. Annual billing takes 15% off: $25, $160 and $422 a month respectively. Extra prompts are $99 per 100 a month.
Engines are charged separately. Otterly lists individual engines — Claude, Google AI Mode and Gemini among them — as add-ons from $9 to $439 a month depending on the tier; on Lite, AI Mode and Gemini are $9 each and Claude $29. A plan price is therefore a floor rather than a bill.
Checked at otterly.ai/pricing on 22 October 2026.
$99 a month per domain. That buys one domain for brand performance analysis and 25 tracked prompts with daily rankings, covering mentions from ChatGPT, Google AI, Gemini and Perplexity, plus an AI readiness site audit of up to 100 pages. Additional users start at $45 a month. Enterprise pricing is on request.
The pricing page labels it billed annually; Semrush’s help page gives it as $99 per month, and the page’s own data shows the same figure for monthly billing. There is no trial on the toolkit.
Checked at semrush.com/pricing/ai and Semrush’s help pages on 22 October 2026.
For a brand, a free trial, then a single Enterprise tier marked Custom, priced through a demo. Agencies have a separate self-serve plan, Agency Growth, at $99 a month plus $399 for each client workspace. For a business in India that is itself the useful fact: the price is whatever the sales conversation arrives at, in dollars, and the process starts with a call rather than a card.
Checked at tryprofound.com/pricing on 22 October 2026. Compared in full: Oftheard vs Profound, and the alternatives to Profound in India.
For a buyer in India, Starter $95 a month for 50 prompts on three models of your choice, Pro $245 for 150 prompts, Advanced $495, and Enterprise on request. Billed yearly, Starter is $80 a month; in Europe it is €85. Each tier asks three models, and more are paid add-ons.
Read from peec.ai/pricing on 22 October 2026.
Converted at ₹95.76 to the US dollar, the rate on 18 September 2026. A card payment adds a foreign exchange markup on top of this, and GST on imported services is a question for your accountant rather than for us.
| Plan | Published | Per month in rupees | Over a year |
|---|---|---|---|
| Oftheard Starter | ₹4,999 per 12 weeks, paid once | No monthly price | ₹4,999 per round; about ₹20,000 for four rounds |
| Oftheard Growth | ₹9,999 per 12 weeks, paid once | No monthly price | ₹9,999 per round; about ₹40,000 for four rounds |
| Otterly Lite | $29 / month | ₹2,777 | ₹33,326 |
| Semrush AI Visibility | $99 / month | ₹9,480 | ₹1,13,763 |
| Peec AI Starter | $95 / month | ₹9,097 | ₹1,09,166 |
| Otterly Standard | $189 / month | ₹18,099 | ₹2,17,183 |
| Otterly Premium | $489 / month | ₹46,827 | ₹5,61,921 |
The honest reading of that table: Otterly Lite has the smallest first payment, roughly ₹2,777 against Oftheard Starter’s ₹4,999. Over the twelve weeks a campaign runs, Lite comes to about ₹7,700, and it is 15 prompts of AI tracking with engines charged as extras, where a campaign also checks Google and Bing, fixes the site and writes the pages. They are not the same purchase, and if the only question is the smallest first payment, Lite wins it. We would rather say so here than have you find it out elsewhere.
Six AI search visibility platforms a business in India can start on for under ₹5,000, from each vendor’s own pricing page on 22 October 2026. Only one of them is a full campaign; the rest are trackers, and the cheapest first payment is not always the cheapest way to get the work done.
| Platform | Price | What you get at that price |
|---|---|---|
| Oftheard Starter | ₹4,999 per 12 weeks, paid once | Google and Bing ranks, five AI assistants every week, the site check and 20 page drafts |
| AITLAS by Shiprocket | Free plan, then from ₹999 a month plus GST | Six platforms, two at a time on self-serve plans; writes and publishes content |
| Depra | From ₹1,999 a month plus GST | Four AI platforms checked daily, an action plan |
| Otterly Lite | $29 a month, about ₹2,777 | 15 prompts; Gemini, AI Mode and Claude are paid add-ons |
| Paprik AI | ₹3,999 a month, or ₹39,990 a year | ChatGPT only at the entry plan |
| Jeevan AI | Free; paid plans marked coming soon | ChatGPT and Gemini on the free plan |
If you want the searches checked, the site fixed and the pages written for under ₹5,000, that is Oftheard Starter: ₹4,999 once, for twelve weeks, with nothing that renews by itself. If you only want to watch one engine at the lowest price, a tracker above is the cheaper start. See the best AEO platforms in India for every platform side by side.
The headline price is rarely the invoice. For a brand in India, three things change it.
A dollar price is a moving rupee price. Over the twelve months to September 2026 the rupee weakened about 8.7% against the dollar, so a plan bought a year ago costs roughly 8.7% more in rupees today with no price rise at all. On an annual contract you carry that for the whole term. A rupee price does not move.
Otterly charges for engines. Semrush charges per domain and from $45 a month per extra user. An agency with four clients is buying four domains at Semrush. At Oftheard each client’s campaign is paid on its own, ₹4,999 or ₹9,999 for twelve weeks, inside one agency account with no seat charges. Work out the bill for the shape of your team, not the shape of the pricing page.
This one does not appear on any pricing page and it decides whether the number is worth anything. The engines search with a location, so a tool measuring from the United States is reporting what an American buyer is told about you. If your buyers are in India, a cheaper plan measuring the wrong market is not cheaper.
From nothing to whatever an enterprise contract arrives at. Checked on 22 October 2026: Otterly from $29 a month, Peec AI from $95, Semrush’s AI Visibility Toolkit $99 a month, Profound by demo only for a brand and from $99 a month for an agency. Oftheard is ₹4,999 or ₹9,999 per business for a twelve-week SEO and AI visibility campaign, paid once, and its site check is free.
Yes. Oftheard’s Starter is ₹4,999 for a whole twelve-week campaign, paid once: Google, Bing and five AI assistants every week, the site check and twenty page drafts. Otterly’s Lite at $29 also lands under ₹5,000 a month at recent rates, on 15 prompts with engines extra.
AEO pricing in India is the same as AI visibility pricing, because the tools are the same: free plans from AITLAS and Jeevan AI, Indian trackers from ₹999 a month, and dollar tools from $29 a month up to enterprise contracts. An agency retainer for the work comes on top of any tool. Oftheard is priced per business instead: ₹4,999 on Starter or ₹9,999 on Growth for a twelve-week SEO and AI visibility campaign, paid once, with the pages written.
Because most of these companies were built for US and European marketing teams, where the buyer, the currency and the market being measured are all the same one. None of that is a criticism of the products. It just means an Indian business pays in a currency it does not earn in, and a dollar price grows in rupees as the rupee weakens: about 8.7% over the twelve months to September 2026.
Some do. Otterly lists Claude, Google AI Mode and Gemini among engines charged as add-ons, from $9 to $439 a month depending on the tier. Oftheard has no per-engine charge: Starter asks five AI assistants every week, and Growth adds Claude every other week.
To find out whether Google and the AI crawlers can read your site, yes: Oftheard’s site check is free, takes about half a minute and writes out the fix for each problem. A free account also gets one report on up to three questions: where you rank on Google and what the AI assistants answer. What free will not do is the campaign: tracking your searches every week, writing the pages and publishing them.
Prices read from each vendor’s own pricing page, last checked on 22 October 2026, and converted at ₹95.76 to the dollar, the rate on 18 September 2026. Vendors change prices without notice, so check before you buy. Where a figure could not be read from the vendor’s page it is marked as missing rather than estimated. Oftheard’s own prices were brought up to date on 22 October 2026.