Tutorials: how an Oftheard campaign works

Step 1 · free, about half a minute

Check the site

Start with the free site check, from the front page, before you make an account. It reads your site the way Google and the AI crawlers do and lists what each page needs, each problem with its fix. Fix them on the site, check again, and what is fixed drops off the list. In a campaign this is step 1, and it is run again every week.

Before step 2 · a few minutes, once

Make an account and describe the business

Sign up at oftheard.in/signup with an email and a password, or with Google. No card is needed. With a password, confirm your address with the code sent to it; a Google sign-in is confirmed already. Say whether the account is for your own business or for an agency’s clients: a personal account holds one business, an agency account up to fifty.

Give the business’s website and Oftheard reads it for you: the home page, up to two about or contact pages, robots.txt, the sitemap and llms.txt. From them it fills in the name, the place, the logo, a one-line description, the year founded and the links to your profiles. Check and correct each field. Then a short setup, once:

• Who buys from you, and the businesses you lose customers to, with their websites.
• Why they pick you: one line only your business can say, with a number, a year, a place or a method. “Best quality, low price” is turned away, because an AI assistant cannot repeat it and a buyer cannot believe it.
• The questions buyers ask an AI assistant, three to ten to start with, and the other names people use for the business.
• Proof you can show, anything a page must never say, and who approves the drafts.

Nothing is paid for in this step: it is plain page reads.

Step 2 · when the campaign starts

Pick the searches, questions and competitors

Choose what the campaign will track: the searches people in your town make and the questions buyers ask an AI assistant. Oftheard suggests them from the searches Google shows for your services and place, and, if you connect Search Console, from the searches your site already shows up for. Then name the competitors to measure against.

• Starter: up to 20 searches and questions, 5 competitors.
• Growth: up to 50 searches and questions, 10 competitors.

Once the list is locked, the same searches are asked every week until the end of the campaign, so each week can be compared with the start.

For an agency: add the client’s business, then send the owner the campaign. The owner agrees with a code sent to their business email, and sees the same weekly numbers you do.

Step 3 · every week

Read the weekly report

Every week Oftheard checks each tracked search on Google from your city and on Bing from India, and asks ChatGPT, Gemini, Perplexity, Google’s AI Overviews and Google’s AI Mode what they would tell a buyer in India. Growth adds Claude every other week. The summary says where you rank, how many AI answers name you and why not, and the one next step.

Step 4 · from week one

Confirm the facts, then read the page drafts

Each tracked search gets a page: an existing page made better, or a new one where nothing on the site answers it. Oftheard proposes a fact sheet from your own pages, your prices, services, places and proof, and the owner keeps, edits or removes each line and confirms it. Each draft is written from your own page, the top five pages for that search and those confirmed facts, which it reads first.

Every draft is checked before anyone sees it: no invented prices or figures, no keyword stuffing, and nothing lost from the old page. You can preview it on desktop and phone, see what changed, and have it written again up to twice.

Step 5 · when a draft is right

Approve, then publish to WordPress

Nothing reaches your website until a person approves it. When the owner is the one who approves, publishing waits for them.

• On WordPress: connect the site once in Settings with an Application Password, then publish an approved draft in one press and undo it in one press. Pages built with Elementor, Divi and similar builders are saved as a WordPress draft for you to place, so the design is not broken.
• On any other site: copy the HTML or download it, and add it the way you add any page.

A changed page is then left for about three weeks while Google tests it. An update is suggested only once a page has really slipped.

Step 6 · week 12

Week 12: the before and after

Campaign progress shows the twelve weeks as they pass: the setup weeks, each weekly run done, and the runs to come. In week 12 you get the before and after, search by search, and what to do next. Extend for another twelve weeks, paid once again, or stop. Nothing renews by itself.

Along the way · step 2 of a campaign’s setup

See which AI crawlers read the site

The site check says whether the AI crawlers are allowed in; the crawler sensor says who came. Open it for the business and install it where the site runs: a WordPress plugin with your key already inside, a Cloudflare worker, or a few lines on your own server. Press Test the sensor and Oftheard opens your home page the way GPTBot would, to prove it reports.

From then on the business’s AI crawlers page shows every visit by GPTBot, ClaudeBot, PerplexityBot, Googlebot and the rest, page by page, kept for ninety days: which visits answer someone now, which stock an index, which only feed training, and the people sent to you from AI answers. Each page the campaign publishes shows its reads before and after it went live. Nothing about your human visitors is sent. The install guide has every step.

Along the way · optional, two presses

Connect Search Console and Analytics

From a campaign, connect Google Search Console and Google Analytics, read-only. Oftheard reads the last 28 days of clicks and impressions, and visits and key events, keeps the first read as the starting point and the latest as now, and reads again at most once every twelve hours. The searches Search Console shows for your site over 90 days become one of the sources for the questions a campaign tracks.

Disconnecting asks Google to revoke the access and deletes it at once. Your Google Business Profile is shown only: Oftheard never signs in to it or posts on it.

Along the way · for whoever edits the site

Fix the site with your own AI assistant

Every campaign has a read-only MCP server, so Claude Code, Cursor, VS Code or Claude Desktop can read it while it works. On the campaign’s Site fixes page, open Fix it with your AI assistant and press Set it up: it makes a key for the business and gives the line to paste for each assistant.

Then open the assistant in your website’s code and ask it to fix the site from the Oftheard site fixes. It reads each check that did not pass, the failing ones first, with where the change goes and the code to add, and shows you each change before making it. Values only you know are left marked for you to fill in, and work outside the code is listed apart. Review, deploy, and check the site again. It can also catch you up on the week, the AI answers that left you out, and the next steps. The MCP server reference lists every tool.

Along the way · agency accounts

For agencies: clients, owners and your name on the reports

• Clients. An agency account holds up to fifty client businesses, each with its own site, questions, competitors, campaign and plan.
• Your name on the reports. Add the agency’s name, website and logo once, and they go on every client’s weekly reports, PDFs, share links and the page the owner agrees on.
• The owner’s agreement. Enter the owner’s email, at the business’s own domain or shown on its website, and send the proposal. The owner reads what the campaign is for and agrees with a six-digit code sent to that inbox. A client’s campaign waits until they have.
• The owner’s view. Once they have agreed, the owner can sign in and see the same weekly numbers, drafts and crawler reads, and approve pages when you name them the approver. Paying and setup stay with the agency.
• A share link. Any report can be given a link that opens without signing in. Treat it as public, and turn it off when it is no longer needed.

Along the way · paying

Plans, and what happens next

The site check is free, and a free account gets one free report on up to three questions. A campaign is Starter at ₹4,999 or Growth at ₹9,999, per business, paid once for twelve weeks by card, UPI or net banking. Nothing renews by itself: near the end, extend for another twelve weeks on either plan, or stop, and everything already measured stays. An agency pays for each client on its own plan. The pricing page has the full table.