Blog · from the stored sessions

What the engines say, measured

Short pieces from building Oftheard: what AI answer engines actually tell Indian buyers, why the numbers move the way they do, and what changes them. Every figure comes from a stored session, and the instrument that produced it is named.

Three pieces · September 2026 · more as the sessions continue

measurement

Why the same AI gives a different answer every time, and what to measure instead

Two sessions, the same nine prompts, the same three models, six hours apart. Not one answer came back with the same list of names. That is not a bug in the engines. It is the reason a single answer is not a measurement.

Oftheard · 5 September 2026 · 7 min
Read the piece →
From the piece0 of 9answers that came back with the same list of names, on the same prompts, six hours apart.
measurement

Does llms.txt do anything? Three studies, and 584 crawler reads of our own

A dozen free tools will generate the file for you, and three independent studies found it changes nothing. Our own server log agrees: of 584 AI crawler requests in thirty days, three asked for it, and Perplexity never did.

18 September 2026 · 6 minRead →
diagnosis

Read you, recommended you: the one pattern in two weeks of AI answers

The engines fetched the brand’s own site in two of nine answers. In the one where OpenAI read it, it recommended the brand. That pair of answers splits every prompt into two very different problems, and only one of them is about your copy.

5 September 2026 · 6 minRead →
what to write

What Indian founders are told when they ask an AI for a cofounder tool

Free tier, mentorship, verified profiles, India pricing. Across six hundred answers those four attributes decided most recommendations. They are not a ranking factor. They are a page brief, and they name the page that is usually missing.

5 September 2026 · 6 minRead →
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How these are written. Each piece starts from one account's stored sessions: the prompts, the engines, the model builds and every answer. Nothing is quoted from a screenshot, and where a number is given, the session it came from is named. New pieces are added as the sessions continue.

The numbers here came from sessions. Run one on your brand.

Blog posts reflect the sessions they were drawn from.