Pricing
A session puts your buyers' questions to ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews and AI Mode, as a buyer in India, and tells you your Share of Model, who they recommend instead, why, and what would change it. You pay for that answer and the plan, not for the calls.
See what your own site publishes, and hear one engine answer one buyer’s question about you.
₹0
forever
Measure on every engine your buyers use, and get the plan that says what to write.
₹3,999/ month
about $48 a month · cancel any time
Weekly measurement for a team shipping pages and listings, with the history to prove it worked.
₹9,999/ month
about $119 a month · cancel any time
Five brands under one login, each with everything in Growth, for an agency measuring its clients.
₹24,999/ month
about $299 a month · cancel any time
| What you get | Free₹0 | Starter₹3,999 a month | Growth₹9,999 a month | Agency₹24,999 a month |
|---|---|---|---|---|
| The site check | ||||
| Site checks a month | 4 | 10 | 24 | 120 a month, whole site |
| What one check covers | Homepage and its key files | The whole site: every page crawled | The whole site: every page crawled | The whole site: every page crawled |
| Sites you can check | Your own site only | Yours, and up to 3 competitors | Yours, and up to 10 competitors | Yours, and up to 10 competitors |
| Checks run on each page | 100 | 100 | 100 | 100 |
| Scores, overall and by section, with the history of every run | Included | Included | Included | Included |
| The names of every failing and warning check | Included | Included | Included | Included |
| Why each check fails, and the fix to paste | Not included | Included | Included | Included |
| Verify fix: re-run one check after the change, and the saved score moves | Not included | Included | Included | Included |
| Whole-site findings: templates, titles, broken links, duplicate pages | Not included | Included | Included | Included |
| What Google can read on your site | Included | Included | Included | Included |
| Who actually read you | ||||
| AI crawler reads: which crawlers read which pages of your site | Not included | Not included | Last 90 days | Last 90 days |
| The sensor: a WordPress plugin, a Cloudflare worker or ten lines on any server, with a test button | Not included | Not included | Included | Included |
| Checked pages joined to the reads: was the page you fixed read since | Not included | Not included | Included | Included |
| Measuring the engines | ||||
| Engines asked | Gemini | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode |
| Collections of prompts | 1 | No cap | No cap | No cap |
| Prompts in a collection | 10 | Full panel | Full panel | Full panel |
| Questions generated for your brand, sector and buyers | Included | Included | Included | Included |
| Answers a month: one prompt on one engine | 10 | 750 | 2,400 | 12,000 |
| Full sessions of fifty prompts that buys, on the plan’s engines | 1 | 3 | 8 | Forty |
| Asked as a buyer in India, in English, with search on | Included | Included | Included | Included |
| Ask any prompt from a state or a district you pick, shown on the map | Included | Included | Included | Included |
| Google’s map pack read as the answer for “near me” prompts, where it shows no AI Overview | Not included | Included | Included | Included |
| Who was recommended, what for, and which pages the engine read first | Included | Included | Included | Included |
| The comparison with the session before, by engine and by question type | From the second look | Included | Included | Included |
| Share of Model and sentiment, per engine: how often you are recommended, and how the answers speak of you | Included | Included | Included | Included |
| Every answer kept, with the engine, the model build and whether it searched | Included | Included | Included | Included |
| Competitors and the plan | ||||
| Competitors named and checked against you | 1 named, measured in the answers | 3 | 10 | Up to 5 per brand |
| How often each competitor's site can be checked | Not included | Once a day, not counted against your site checks | Once a day, not counted against your site checks | Once a day, not counted against your site checks |
| Rivals the engines recommend that you did not name | Included | Included | Included | Included |
| Action plan after every session: pages to write, sites to be cited on | Not included | Included | Included | Included |
| Conversations to join: the forum threads the engines read, where a rival won and you were absent | Not included | Included | Included | Included |
| Nearest misses: the prompts one page away from a recommendation | Not included | Included | Included | Included |
| Your own AI assistant | ||||
| API and MCP server, read-only: your data in Claude Code, Claude Desktop, Cursor or a script, on your own subscription | Included | Included | Included | Included |
| Every failing check with the code to fix it, for an assistant working in your site’s code | Not included | Included | Included | Included |
| Keys and calls | 5 keys, 2,000 calls a day each | 5 keys, 2,000 calls a day each | 5 keys, 2,000 calls a day each | 5 keys, 2,000 calls a day each, every brand |
| Account | ||||
| Multiple brands under one login | Not included | Not included | Not included | Up to five |
| Your name on the reports: every PDF carries your agency’s name, logo and colour | Not included | Not included | Not included | Included |
| A link for each client: that day’s numbers under your name, no account needed | Not included | Not included | Not included | Included |
| Price | ₹0 | ₹3,999 a month | ₹9,999 a month | ₹24,999 a month |
Counts reset every month on the day the plan started, so a plan taken on the 7th resets on the 7th. A site check is one run of the 100 checks against one address; a session is one collection of prompts put to every engine on the plan — on Free that is ten prompts on Gemini, which is the same measurement at its smallest size. The paid plans are metered in answers: one prompt on one engine is one answer, so a Starter session of ten prompts on its five engines draws fifty, and the month buys as many sessions as its answers allow. A Claude answer draws five, because it costs several times any other to ask; a prompt pinned to a district draws three on ChatGPT and six on Gemini, whose APIs are the ones that can be told the place, Gemini’s with a Google search billed on top. The size of a full panel is set on the server for every paid plan alike.
Because for a new brand it is. The engines recommend what they have read about, and they have not read about you yet. The product's value is the plan that follows the zero and the movement after it, which is why the plan comes with Starter.
Not ourselves: nothing logs in to ChatGPT or drives a browser here. The ChatGPT and Gemini apps, Google AI Overviews and Google AI Mode are read as a buyer in India sees them, through a licensed data provider. Perplexity and Claude are asked through their paid APIs with search on.
Every question is asked as a buyer in India, in English, and the attributes and sources that come back are Indian: rupee pricing, Startup India, Indian directories. Tools built for US brands do not do this, and the answers differ.
Only when they were measured the same way. Every answer records the engine, the model build and whether it searched, and runs on different instruments are never pooled into one number. That is deliberate. A share that mixes engines is a fact about neither.
You do. Every answer, source and site check stays on your account, is read only by you, and is deleted on request.
Yes, on every plan. Make a key on the settings page and connect Oftheard to Claude Code, Claude Desktop, Cursor or any MCP client, then ask in plain words: who recommended you, what to fix, what changed since last month. On a paid plan, an assistant working in your site’s code can read every failing check with the code to fix it and make the changes with you. It is read-only, and your own subscription does the thinking.
Yes, any time. The plan runs to the end of the month already paid for, then the account drops to Free with its history intact.