Compare · SEO suites and AI trackers
Most tools measure either search or the AI answers, and stop at a number. Oftheard runs the campaign that changes both, and measures it from where your customers are.
Being found on Google and named in AI answers takes the same few things: a site the crawlers can read, pages that answer what buyers search, other sites that mention you, and a measurement that says whether any of it worked. These are the usual ways to get them.
| Oftheard | SEO suites (Semrush, Ahrefs) | AI trackers (Profound, Otterly, Peec) | |
|---|---|---|---|
| Built for | Businesses and agencies in India and worldwide | SEO teams in any market | Brands and marketing teams, mostly outside India |
| Searches and Google rankings | ✓ | ✓ | – |
| What AI assistants say about you | ✓ | Some, as an add-on | ✓ |
| Asked from your country, and from your city | ✓ | Varies | Mostly not |
| A site check with the fix written out | ✓ | ✓ | Some |
| Pages written from your confirmed facts | ✓ | – | – |
| Publish to WordPress, with approval and undo | ✓ | – | – |
| This week’s list of what to do | ✓ | – | – |
| Many clients in one agency account | ✓ | ✓ | Some |
| Price | ₹4,999 per 12 weeks | Monthly, in dollars | Monthly, mostly in dollars |
A general comparison; each of these tools changes often. The pages below compare Oftheard with one tool at a time.
| What Oftheard does | What is left to you | |
|---|---|---|
| Your site | One hundred checks, each problem with its fix, run again every week | Making the change, or letting your own AI assistant make it through the MCP server, after you see it |
| Searches | Suggests the searches and questions to track, from Google, Search Console and rising searches: up to 20 on Starter, 50 on Growth | Choosing the ones that matter, and adding the questions only you know buyers ask |
| Pages | A draft for each search worth winning, from your own page, the top five pages for that search and your confirmed facts, checked before anyone sees it | Confirming the facts, and approving or sending back each draft |
| Publishing | WordPress in one press, with undo; HTML for any other site | Placing pages built with Elementor, Divi and other builders, and adding pages to a site that is not WordPress |
| Measuring | Google from each question’s place, Bing from your country, five AI assistants every week, Claude every other week on Growth, and the before and after in week 12 | Reading the trend across weeks rather than one week against the last |
| Off your site | The sites the AI answers used that do not mention you, and Google’s Maps box for your questions | Reviews, listings, links, and anything posted to your Google Business Profile, which Oftheard shows but never posts to |
Yes, for a business that wants the work done as well as measured, in India or elsewhere. Oftheard asks five AI assistants every week, and Claude every other week on Growth, as a buyer in the business’s own country; it measures Google and Bing on the same searches; and it does the work as well: the site fixes, and a page drafted for each search worth winning. It is paid in rupees, once per twelve weeks. The enterprise platforms are built for large marketing teams: more assistants and countries on their top plans, seats and share-of-voice reports, priced in dollars.
For many small businesses, yes: the searches, the Google and Bing ranks, the site check and the pages are all in the campaign. It does not have a worldwide keyword or backlink database, and it is not built for auditing a site of many thousands of pages. Teams that live in those tools can keep them and use Oftheard for the AI answers and the pages.
An agency is people; Oftheard is software that runs the campaign. Many agencies use it for their clients: an agency account holds up to 50, puts the agency’s name and logo on their reports, and asks each owner to agree by a code sent to their business email. The agency’s people still decide, approve and do what software cannot, such as earning reviews, links and listings.
Because one answer is not a measurement. The same question gives a different list of names an hour later, and you keep no record of what the assistant read. Asking yourself is free and worth doing once. Measuring means the same questions on several assistants every week, from where your buyers are, each answer kept with its sources, and the comparison with the start.
ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode every week, and Claude every other week on Growth. The ChatGPT and Gemini apps are read as a buyer sees them. Copilot, Grok and DeepSeek are not asked; Bing, which Copilot answers from, is measured every week.
Start with the free site check, whichever tool you pick: if the AI crawlers cannot read your site, no tool will see you named. If you want the pages written and the change measured in Google and the AI answers for one business, Oftheard. If you need many countries and a share-of-voice report for a board, an enterprise platform.