Compare · Oftheard vs enterprise platforms, agencies, doing it yourself
Enterprise platforms measure the world from the United States and bill in dollars, yearly. Agencies measure with a slide. Oftheard asks six engines as an Indian buyer would, tells you why you were not recommended, hands you the fix and the plan, and costs less a month than most tools cost a week.
Six things, each of them checkable on this site or in the product.
ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode on every paid plan, billed monthly, on full-size panels. The enterprise platforms’ three-engine plans run around ₹33,500 a month, paid a year up front, and their entry plans track 15 to 100 prompts.
Asked as a buyer in India, in English, so the engines cite Indian directories, rupee pricing and Indian review sites: what your buyers actually see. Not a region setting; the instrument.
Not a crawler dashboard: a fix to paste for every failing check, and Verify fix so the saved score moves when you change the page. Whole-site crawl on paid plans.
Never read, or read and passed over. One is a discovery problem, the other a messaging problem. Most tools give you a single score and let you guess which.
The pages to write, the sites to be cited on, the nearest misses, in order, joined to your own site’s failing checks. A list to act on, not a dashboard to interpret.
Every answer records the engine, the model build and whether it searched. Sessions on different instruments are never pooled, so when the number moves, it moved.
Oftheard is what its own pricing page says. The platform column is what the leading platforms’ public pricing pages said on 7 September 2026. The agency and do-it-yourself columns describe the usual case, not any one firm.
| Compared on | OftheardStarter and Growth plans | Enterprise platformsAI visibility tools, self-serve plans | An SEO / AEO agencya typical monthly retainer | Doing it yourselfChatGPT, Gemini, Perplexity in a browser |
|---|---|---|---|---|
| Who it is built for | Brands selling to buyers in India; founders and small marketing teams | Enterprise and mid-market marketing, PR and agency teams, mostly in the US | Anyone who wants the work done rather than measured | Anyone curious, once |
| Price | ₹3,999 or ₹9,999 a month, billed monthly, cancel any time. Free plan with 4 site checks and one look at the engines a month | In dollars, usually billed yearly: entry plans from about $99 a month, three-engine plans around $399 a month (about ₹33,500 at ₹84 to the dollar), paid a year up front. Enterprise on request | A retainer, usually from ₹40,000 a month upwards in India | Free |
| Engines asked | All six on every paid plan: ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode | Usually one engine on the entry plan and three on the mid plan; the full set only on enterprise | Whatever the agency’s tool covers, or a screenshot | Whichever you open |
| Cost for three engines or more | ₹3,999 a month for five | Typically around ₹33,500 a month for three, billed yearly | Inside the retainer | Free, one answer at a time |
| Prompts measured | Full-size panels, as many prompts as your buyers ask; 3 collections on Starter, 10 on Growth | A fixed count of tracked prompts, typically 50 to 100 on self-serve plans | Varies; often a shortlist in a slide | One at a time, unrecorded |
| Asked from where | India, in English, on every prompt, as a searcher there | One region on self-serve plans; more on enterprise | Usually wherever the person sits | Wherever you sit |
| What each answer records | Who was recommended, what for, how you were described (favourable, reserved, neutral or a warning, in the engine's words), which pages were read first, the engine, the model build, whether it searched | Visibility, citations, sentiment and prompt volumes across tracked prompts | A summary | Nothing, unless you copy it |
| Comparison over time | Session to session on the same prompts, engine by engine; runs on different instruments are never pooled | Trend dashboards over tracked prompts | Month-on-month report | Memory |
| Running it unattended | Book a session for a date and time inside your billing month; it runs on its own and emails you, and you can cancel it any time before it starts. A booking is counted in sessions, not prompts | Scheduled runs, usually daily or weekly, on most plans | Their reporting cycle | When you remember |
| Your own site | 100 checks with the fix for each, Verify fix so the score moves when you change the page, whole-site crawl on paid plans; and, on Growth, AI crawler reads from a plugin or worker on your own site, every crawler visit page by page | Crawler analytics: how AI bots read and cite your site, usually on the enterprise tier. Rarely a fix list | A technical audit, if bought | View source |
| Why you were not recommended | Told apart on every answer: never read, or read and passed over. Different problems, different fixes | Visibility and citation scores | An opinion | A guess |
| What you get at the end | An action plan per session: pages to write, sites to be cited on, nearest misses, in order | Dashboards, reports, and AI agents that draft marketing work | The pages and listings, done | An impression |
| Competitors | 3 on Starter, 10 on Growth, each site-checked against yours; plus the rivals the engines named that you did not | Competitor visibility in the same dashboards | A competitor slide | Whatever the answer mentioned |
Platform figures are from the public pricing pages of the leading platforms on 7 September 2026; the rupee equivalents use ₹84 to the dollar and will move with the rate. No company is named, and nothing here is a claim about quality. If anything is out of date, tell us and it will be corrected.
Three cases, stated plainly, because a comparison that only flatters is not one anyone trusts or cites.
Short answers. The FAQ has the longer ones.
Yes, and for a brand selling in India it is the better fit. Oftheard asks six engines on every paid plan as a buyer in India, joins each session to a 100-check audit of your own site with the fix for every failure, and ends in a written action plan, from ₹3,999 a month billed monthly. The enterprise platforms are built for US marketing teams: more engines and regions on their top plans, seats and agents, priced in dollars and usually billed yearly. If your buyers are in India, Oftheard measures what they actually see.
Oftheard is the measurement; an agency is the labour. An agency writes the pages, builds the listings and sends a monthly report. Oftheard tells you, from stored answers, which page to write and which listing to be on, and measures whether it worked on the same prompts and the same engines. Many agencies would be better with it than without it, and several of our users are agencies.
Because one answer is weather, not climate. The same prompt gives a different list of names an hour later, and you keep no record of the engine, the model or what it read. Asking yourself is free and worth doing once. Measuring means dozens of prompts, six engines, the instrument recorded, and the comparison with last time.
Yes. It reads the ChatGPT app itself, as a buyer in India sees it, through a licensed data provider, with the pages it cited and the searches it ran. A prompt pinned to a district goes to OpenAI’s API instead, which can be told the city. Claude is asked too, through Anthropic’s API with web search on. It does not ask Grok, Copilot or DeepSeek yet.
Oftheard, if the goal is more recommendations from Indian buyers. Every prompt is asked from India, the site audit tells you what to fix and lets you verify the fix, and the plan says which page to write and which listing to be on next. Start with the free site check. An enterprise platform is the choice when the goal is a share-of-voice report across many engines and several countries for a board.
Written 7 September 2026. Other companies’ features and prices change; theirs are quoted from their public pages on that date and are not claims about quality.