Compared · an AI tracker and an SEO and AI campaign
Oftheard and Profound both measure whether answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews name your brand when a buyer asks. Profound is an enterprise AI visibility platform from New York, priced through a sales call for brands, with a self-serve plan for agencies. Oftheard is built in Chennai for businesses and agencies in India: a twelve-week SEO and AI visibility campaign that fixes the site, writes the missing pages and checks Google, Bing and five AI assistants every week, for ₹4,999 or ₹9,999 per business, paid once. This page says where each is the better choice, including where it is Profound.
Choose Profound if you are a large brand with a marketing team and a budget, measuring many countries at once, and you want up to nine platforms and any region down to a city, with enterprise support and a contract to match.
Choose Oftheard if your buyers are in India and you want the work done as well as measured: Google rankings from your city and Bing from India beside the AI answers, the site fixed, and pages written from your confirmed facts and published to WordPress, with the price on the page and nothing to renew.
| Oftheard | Profound | |
|---|---|---|
| Built in | Chennai, India | New York, United States |
| Built for | Businesses in India and worldwide, and agencies running their campaigns | Marketing teams at large companies, many markets |
| Price | Free site check; Starter ₹4,999 or Growth ₹9,999 per business for a 12-week campaign | Brands: a free trial, then one Enterprise tier priced through a demo. Agencies: $99 a month plus $399 for each client workspace |
| Currency and term | Rupees, paid once per twelve weeks; nothing renews by itself | Dollars; a sales contract for brands, monthly self-serve for agencies |
| What it measures | Google and Bing rankings, and ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode every week; Claude every other week on Growth | Up to nine platforms on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, Google AI Overviews and Exa; three on the trial. No Google or Bing rankings |
| Where from | Google from the business’s city, Bing from India, and the AI assistants as a buyer in India | Regions you choose on Enterprise, by country, state or city; one on the trial |
| Your own site | A 100-check site check of what Google and the AI crawlers need, with the fix for each problem | Crawler verification, and pages rendered for AI bots through a Cloudflare worker |
| Crawler reads | AI crawler visits logged from a WordPress plugin, a Cloudflare worker or a few lines on your server | Agent Analytics from server and CDN logs, on every plan |
| Pages | A page drafted for each tracked question from facts the owner has confirmed, approved by a person and published to WordPress, with undo | See Profound |
| What comes at the end | A weekly report with what moved and what to do next, and in week 12 the before and after, search by search | Citation analysis, conversation volumes and research |
| Agencies | An agency account holds up to 50 clients, each campaign paid on its own and agreed by the business owner | Agency Growth at $99 a month, self-serve, or Agency Enterprise |
| API and MCP | A read-only MCP server for each campaign, so your own AI assistant can read the fixes and the weekly results | A REST API and an MCP server, on Enterprise only |
Profound’s pricing, docs and product pages were checked on 22 October 2026. Oftheard’s side was brought up to date on 22 October 2026. Prices and features change; check the vendor before deciding. Oftheard writes this page.
Profound publishes no price for a brand: a free trial on three platforms, then one Enterprise tier priced through a demo. Agencies can buy Agency Growth self-serve at $99 a month, about ₹9,500, plus $399, about ₹38,200, for each client workspace. Dollar prices are turned into rupees at ₹95.76 to the dollar.
Oftheard Starter is ₹4,999 for a twelve-week campaign for one business, paid once, with up to twenty searches and questions checked every week on Google, Bing and five AI assistants, the site check and twenty page drafts; Growth is ₹9,999 for up to fifty, with Claude every other week.
For a large brand measuring many countries, with a team and a budget, yes: up to nine platforms on Enterprise, regions down to a city, a body of research the engines themselves cite, and a REST API and MCP server on Enterprise. For a business in India it is hard to justify. The price comes only through a demo, there are no Google or Bing rankings beside the AI answers, and it measures rather than writing the pages, so the work after the number is yours.
The tools a business or agency in India weighs against Profound are on Profound alternatives in India, and all thirteen sit side by side on the best AI visibility tools in India. Each page below compares one of them with Oftheard on the same rows.
Profound publishes no price for a brand: its pricing page offers a free trial and a single Enterprise tier priced through a demo, and a self-serve plan only for agencies, at $99 a month plus $399 for each client. Oftheard’s site check is free, and a twelve-week campaign is ₹4,999 on Starter or ₹9,999 on Growth per business, paid once in rupees. For a business in India that wants to know the cost before a sales call, that difference usually decides it.
On Enterprise, Profound lets a team choose its regions by country, state or city, so India can be one of them. Oftheard measures one country per business, its own: for a business in India, the AI assistants are asked as a buyer in India, Google rankings are checked from the business’s own city and Bing from India, because a buyer in Chennai is shown different names from a buyer in Delhi.
Oftheard checks your site with 100 checks of what Google and the AI crawlers need, writes out the fix for each problem, and drafts the pages you are missing from facts you confirm. Nothing reaches your site until a person approves it, and an approved page publishes to WordPress in one press and undoes in one.
Yes. A global brand can keep Profound for its other markets and run an Oftheard campaign for India, where the local searches, the pages and the rupee price matter. The answers each tool keeps are its own; they are not pooled.