Oftheard vs Profound: AI visibility for a brand in India

Oftheard and Profound are both AI visibility tools: they measure whether answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews name your brand when a buyer asks. Profound is an enterprise platform from New York, priced through a sales call. Oftheard is built in Chennai for brands that sell in India, priced in rupees from free to ₹24,999 a month. This page says where each is the better choice, including where it is Profound.

The short answer

Choose Profound if you are a large brand with a marketing team and a budget, measuring many countries at once, and you want the widest coverage of engines and markets with enterprise support and a contract to match.

Choose Oftheard if your buyers are in India, you want the prompts asked as an Indian buyer from the state or district you sell in, you want to pay monthly in rupees with no contract, and you want the site audit, the crawler sensor and the action plan in the same tool.

Oftheard and Profound side by side

	Oftheard	Profound
Built in	Chennai, India	New York, United States
Built for	Brands and agencies selling in India	Marketing teams at large companies, many markets
Price	Free; Starter ₹3,999, Growth ₹9,999, Agency ₹24,999 a month	No published price: a free trial, then one Enterprise tier priced through a demo
Currency and term	Rupees, monthly, cancel any month	Dollars, through a sales contract
Engines	ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode	Many engines, for global brands
Where prompts are asked from	India on every prompt, and any state or district you name	Many countries, for global brands
Your own site	A 100-check audit of what the AI crawlers can read, with the fix for each check	See Profound for its site tooling
Crawler reads	A sensor on your site reports which AI crawler read which page	Agent analytics
What comes at the end	An action plan per session: the pages to write, the sites to be cited on, the prompts you nearly won	Citation analysis, conversation volumes and research
Your own AI assistant	An API and an MCP server: Claude can read your sessions and fix your site from the report	See Profound
Agencies	Up to five brands under one login, each with its own data	Enterprise accounts

Where Profound is the better choice

Many markets at once. If you sell in twenty countries and need them on one dashboard, Profound is built for that and Oftheard is not.
Breadth of engines. Profound covers more engines than Oftheard’s five. Claude is wired into Oftheard but not yet asked.
Research and scale. Profound publishes a large body of research that the engines themselves cite, and supports enterprise teams accordingly.

Where Oftheard is the better choice

The number is measured where your buyers are. The engines search with the location, so the same question asked from Chennai and from New York returns different names. Every Oftheard prompt is asked from India, and any one can be asked from a state or one of 787 districts.
You see the price before the call. Starter is ₹3,999 a month and Growth ₹9,999, billed monthly in rupees. There is no demo to book to find out.
It says why, then what to do. Every answer is stored with the engine, the model build and the pages it read, so the tool can say whether an engine never read you or read you and chose a rival. The session ends in a plan, and the next session measures what moved against a competitor that changed nothing.
Your site is part of it. The 100-check audit and the crawler sensor show whether the engines can read your pages at all, which is the first reason a brand is left out.

Profound’s pricing was read from tryprofound.com/pricing on 18 September 2026; the other claims about Profound are from its public pages and third-party comparisons as of September 2026. Prices and features change; check the vendor before deciding. Oftheard writes this page.

Questions people ask before choosing

Is Oftheard cheaper than Profound?

Profound publishes no price: its pricing page offers a free trial and a single Enterprise tier priced through a demo. Oftheard is free to start, then ₹3,999, ₹9,999 or ₹24,999 a month in rupees, cancellable any month. For a brand in India that wants to know the cost before a sales call, that difference usually decides it.

Can Profound measure what buyers in India are told?

Profound measures many countries for global brands. Oftheard asks every prompt as a buyer in India, and any prompt can be asked from a state or one of 787 districts, because the engines search with the location and a buyer in Chennai is told different names from a buyer in Delhi.

Which one fixes my website?

Oftheard runs a 100-check audit of what the AI crawlers can read on your own site, with the fix written out for each failing check, and a sensor that reports which crawler read which page since. Through its API and MCP server, your own AI assistant can read the report and apply the fixes in your code with you.

Can I use both?

Yes. A global brand can keep Profound for its other markets and use Oftheard for India, where the prompts, the districts and the rupee billing matter. The answers each tool stores are its own; they are not pooled.

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