Oftheard vs Scrunch: SEO and AI visibility for India

The short answer

Choose Scrunch if you are an enterprise or agency team with a dollar budget, already run on Sitecore or want an AI-ready copy of your site served to agents, and want crawler traffic read straight from your CDN. Choose Oftheard if your business sells in India and you want the work done as well as measured: Gemini and Google AI Mode without an Enterprise contract, Google rankings from your city and Bing from India beside the AI answers, the site fixed, and pages written from your confirmed facts and published to WordPress, for ₹4,999 per twelve weeks, paid once.

They measure differently. Scrunch asks a new prompt daily for its first fourteen days, then every seventy-two hours, from a country. Oftheard checks every tracked search and question once a week for twelve weeks, which is about as often as a changed page settles on Google, and spends the time between on the fixes and the pages.

Scrunch and Oftheard side by side

	Scrunch	Oftheard
Built for	Enterprise brands and agencies, "500+"; an American company, part of Sitecore since June 2026; billed in dollars	A business that sells in India, or an agency running campaigns for its clients; billed in rupees, per business
Platforms	Four on Core: ChatGPT, Perplexity, Google AI Overviews and Copilot. Nine on Enterprise, adding Gemini, Claude, Google AI Mode, Grok and Meta AI	Google and Bing rankings, and five AI assistants: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode; Claude every other week on Growth
Where a prompt is asked from	Any country, one per brand on Core and unlimited on Enterprise. A city only by writing it into the prompt	Google from the business’s own city, Bing from India, and the AI assistants as a buyer in India
How often it measures	Daily for a prompt’s first fourteen days, then every 72 hours by default, with a refresh on demand	Every week of a twelve-week campaign, with the before and after, search by search, in week 12
Entry price and what it buys	$250 a month per brand (Core): 125 prompts, 5,000 responses, five site audits a month, five competitors, five seats; Enterprise on request	₹4,999 for a 12-week campaign for one business, paid once: up to 20 searches and questions, 5 competitors, 12 weekly reports, 20 page drafts
Free	A 7-day trial of Core, card required, and a free AI visibility audit with no card	A site check in about 30 seconds with the fix for each problem, no card; a free account adds one report on up to three questions
Site audit and crawler reads	An AI site audit for blocked agents, JavaScript rendering and text missing from the HTML; Agent Traffic read from Akamai, CloudFront, Cloudflare, Fastly, Vercel or WordPress, on Core	A 100-check site check of what Google and the AI crawlers need from each page; AI crawler visits logged from a WordPress plugin, a Cloudflare worker or a few lines on your server
What it does after measuring	Insights and recommendations, one page optimisation a month on Core; Agent Pages, an AI-ready copy of the site served at the edge, on Enterprise	Writes out the fix for each problem, drafts a page for each tracked question from facts the owner has confirmed, checks it, and publishes it to WordPress once a person approves, with undo
API and MCP	APIs on Enterprise; MCP marked as coming on its own pricing page	A read-only MCP server for each campaign, so your own AI assistant can read the fixes and the weekly results
Agencies	Agency Core at $500 a month for three brands, 250 prompts and pitch workspaces; a partner programme with referral commission	An agency account holds up to 50 clients, each campaign paid on its own; each owner agrees by a code sent to their business email

Where Scrunch is the better choice

You run on Sitecore. Scrunch is a Sitecore company now, and plugs into its content tools.
You want an AI-ready copy of the site served to agents. Agent Pages, on Enterprise, serve the engines a version of each page built for them.
You want crawler traffic from your CDN on the entry plan. Agent Traffic reads six CDNs and hosts on Core.
You want many prompts in many countries. 125 prompts and 5,000 responses a month on Core, and any number of countries on Enterprise. Oftheard measures India only.

Where Oftheard is the better choice

Your buyers are in India, and often in one city. Scrunch asks from the country, and a city only if you write it into the prompt. Oftheard checks Google from your city every week and asks the AI assistants as a buyer in India.
You want Gemini, AI Mode and Claude without Enterprise. Scrunch Core’s four platforms leave out Gemini and Google AI Mode. Oftheard Starter asks five AI assistants every week, both included, and Growth adds Claude every other week.
You want the work done. The fix for each site problem written out, and a page drafted for each tracked question from your facts, approved by a person and published to WordPress with undo. Scrunch Core includes one page optimisation a month.
You want search and AI together, in rupees. Google and Bing rankings every week for the same searches, for ₹4,999 per twelve weeks; Scrunch Core is $250, about ₹23,900, a month per brand.

What each costs for a business in India

Scrunch Core is $250 a month per brand, about ₹23,900, for 125 prompts on four platforms and up to 5,000 responses; Agency Core is $500, about ₹47,900, for three brands. Over twelve weeks Core comes to about ₹66,000. Oftheard Starter is ₹4,999 for a twelve-week campaign for one business, paid once, with up to twenty searches and questions checked every week on Google, Bing and five AI assistants, the site check and twenty page drafts; Growth is ₹9,999 for up to fifty, with Claude every other week. Scrunch collects far more AI responses; Oftheard costs much less and does the site and page work in between.

How to decide

Decide whether you want the number watched or the work done. A tracker tells you what the engines say; a campaign also fixes the site and writes the pages. If nobody on your side will write the pages, that decides it.
Write down where your buyers are. If they are in India, and often in one city, the Google ranks should be read from there.
Count how often you will act on the numbers. A daily tracker you open monthly is a monthly reading at a daily price; a weekly report with a short list of what to do next is twelve readings that each lead to work.
Run the free check on both. Scrunch has its own free entry; Oftheard’s site check is free, takes about half a minute and writes out the fix for each problem.

Claims about the other tool are from its public pages, checked on 22 October 2026: pricing, product, docs, sitemap, robots.txt and llms.txt. Dollar prices are turned into rupees at ₹95.76 to the dollar. Oftheard’s side is the product as it is in October 2026. Prices and features change; check the vendor before deciding.

Questions

Does Scrunch track India?

Its pages say prompt tracking works in every country, with country-specific results on ChatGPT, Perplexity and Google AI Overviews, so India can be chosen; a city has to be written into the prompt. Oftheard asks the AI assistants as a buyer in India, checks Google from the business’s city and Bing from India.

Which AI platforms does each ask?

Scrunch Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot, and Enterprise nine platforms, Gemini, Claude and Google AI Mode among them. Oftheard asks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode every week on both plans, with Claude every other week on Growth, and checks Google and Bing rankings as well.

Is Scrunch part of Sitecore?

Yes. Sitecore acquired Scrunch in June 2026. Scrunch still runs as a standalone platform, with an integration into Sitecore’s content tools.

Oftheard vs Scrunch, for a business whose buyers are in India