Compared · alternatives to Profound
The Profound alternatives a brand in India can buy today: Oftheard, AITLAS by Shiprocket, Jeevan AI, Otterly, Peec AI, Semrush AI Visibility Toolkit, Ahrefs Brand Radar and Scrunch. Profound is the enterprise AI visibility platform, priced through a sales call in dollars for brands, with a self-serve plan only for agencies. Most Indian businesses look for an alternative for one of four reasons: the price, the currency, a market that is India rather than the world, or wanting the work done rather than only measured.
Dollar prices, checked on 22 October 2026, converted at ₹95.76 to the dollar, the rate on 18 September 2026, before any card markup or GST.
| Tool | From | Published price | In rupees a month |
|---|---|---|---|
| Oftheard | Chennai, India | Free site check; ₹4,999 or ₹9,999 per business for a 12-week campaign, paid once | No monthly price: ₹4,999 or ₹9,999 per 12 weeks |
| AITLAS | India (Shiprocket) | Free; ₹999, ₹4,999, ₹12,999 a month plus GST | ₹0 to ₹12,999 |
| Jeevan AI | Noida, India | Free; paid plans of ₹2,500 to ₹40,000 a month marked coming soon | ₹0 today |
| Otterly | Austria | $29, $189, $489 a month; engines extra | ₹2,777 to ₹46,827 |
| Semrush AI Visibility | United States | $99 a month, monthly or yearly | ₹9,480 |
| Peec AI | Berlin, Germany | $95, $245, $495 a month outside Europe | ₹9,097 to ₹47,401 |
| Ahrefs Brand Radar | Singapore | Custom prompts from $50 a month; the index from $199 | From ₹4,788 |
| Scrunch | United States | $250 a month per brand; Enterprise on request | From ₹23,940 |
SEO and AI visibility software for businesses and agencies in India and worldwide, run as a twelve-week campaign for one business. Every week it checks Google rankings from the business’s city and Bing from India, and asks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode as a buyer in India, with Claude every other week on Growth. Between the reports it does the work: a 100-check site check with the fix for each problem, and a page drafted for each tracked question from facts the owner has confirmed, approved by a person and published to WordPress with undo.
Beats Profound when: your market is India, you want the price before the call, and you want the site fixed and the pages written as well as the number. Oftheard vs Profound, in detail.
Shiprocket’s AI visibility product. RADAR tracks a brand across the six platforms it names, two at a time on the self-serve plans; HYDRA writes the content meant to close the gaps and publishes it into WordPress, Webflow, Shopify or Contentful.
Beats Profound when: you are an Indian D2C or ecommerce brand that wants the pages written and published too.
Indian-built, with a free plan on ChatGPT and Gemini open today and paid plans in rupees marked coming soon. It grades the gap on trust, use-case fit, pricing, ease of use and quality.
Beats Profound when: you want a free scan on ChatGPT and Gemini today.
One of the cheapest ways to start tracking prompts across ChatGPT, Perplexity, Copilot and Google AI Overviews, in seventy-plus countries, India among them. Plans are priced by prompts, and engines beyond the core set are charged separately, so the plan price is a floor.
Beats Profound when: you want a small monthly price and a simple report.
A focused tracker for share of voice, sentiment and sources, with country selection. Popular with European agencies.
Beats Profound when: you are an agency that wants a clear tracker across several countries without an enterprise contract.
Sold on its own or in a Semrush One bundle, with 25 prompts tracked daily, a database of hundreds of millions of prompts and an AI readiness audit.
Beats Profound when: your SEO team already works in Semrush.
Brand mentions across AI answers from an index of hundreds of millions of search-backed prompts, plus custom prompts, in the interface an SEO team already knows.
Beats Profound when: you are already on Ahrefs, or want cheap custom prompts and a view of the whole prompt market. Oftheard vs Ahrefs Brand Radar.
Tracks a brand on four platforms from $250 a month, nine on Enterprise, and connects the measurement to content operations in Sitecore.
Beats Profound when: your company already runs on Sitecore. It also publishes a monthly price, which Profound does not for brands. Oftheard vs Scrunch.
Prices and claims were checked on each vendor’s own pages on 22 October 2026. Oftheard’s entry was brought up to date on 22 October 2026. Prices and features change; check the vendor before deciding. Oftheard writes this page.
It depends on what you sell and how. For a business that wants SEO and the AI answers worked on together, with Google checked from its own city and Bing from India, the site fixed and the pages written, paid once in rupees for twelve weeks, Oftheard. For an Indian D2C or ecommerce brand that wants content written and published too, AITLAS by Shiprocket. For a free scan on ChatGPT and Gemini, Jeevan AI. For a team already on Semrush or Ahrefs, their add-ons.
Profound publishes no price for a brand: its pricing page offers a free trial and one Enterprise tier marked Custom, priced through a demo. Agencies get a self-serve plan at $99 a month plus $399 for each client workspace, as read on 22 October 2026.
Oftheard is priced in rupees: the site check is free, and a twelve-week campaign is ₹4,999 on Starter or ₹9,999 on Growth per business, paid once, with nothing renewing by itself. AITLAS bills in rupees too, from ₹999 a month plus GST, and Jeevan AI lists rupee prices for paid plans marked coming soon. The others on this page bill in dollars, or euros in Europe.
The engines search with the location, so where a prompt is asked from changes which brands are named. Oftheard asks the AI assistants as a buyer in India and checks Google rankings from the business’s own city and Bing from India. Most of the others ask the AI engines from a country; Profound Enterprise lets a region be a city, and Semrush brand reports can be set to one, but none of them names an Indian district.