Compared · alternatives to Profound
The Profound alternatives a brand in India can buy today: Oftheard, AITLAS by Shiprocket, Jeevan AI, Otterly, Peec AI, Semrush AI Visibility Toolkit, Ahrefs Brand Radar and Scrunch. Profound is the enterprise AI visibility platform, priced through a sales call in dollars. Most Indian brands look for an alternative for one of three reasons: the price, the currency, or a market that is India rather than the world.
Dollar prices converted at ₹95.76 to the dollar, the rate on 18 September 2026, before any card markup or GST.
| Tool | From | Published price | In rupees a month |
|---|---|---|---|
| Oftheard | Chennai, India | Free; ₹3,999, ₹9,999, ₹24,999 a month | ₹0 to ₹24,999 |
| AITLAS | India (Shiprocket) | On request, after a discovery call | Not published |
| Jeevan AI | Noida, India | Free, then $49, $149, $399 a month | ₹4,692 to ₹38,208 |
| Otterly | Austria | $29, $189, $489 a month; engines extra | ₹2,777 to ₹46,827 |
| Semrush AI Visibility | United States | $99 a month per domain, billed yearly | ₹9,480, a year up front |
| Peec AI | Berlin, Germany | Four tiers, in euros | See Peec |
| Ahrefs Brand Radar | Singapore | Part of Ahrefs plans | See Ahrefs |
| Scrunch | United States | Enterprise, part of Sitecore | Not published |
AI visibility software built for brands that sell in India. It asks ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode as a buyer in India, from any state or district, and stores every answer with the engine, the model build and the pages it read. A 100-check site audit, a sensor for the AI crawler reads, an action plan after every session, and an API and MCP server so your own AI assistant can read it all.
Beats Profound when: your market is India, you want the price before the call, and you want the fix and the plan with the number. Oftheard vs Profound, in detail.
Shiprocket’s AI visibility product. RADAR tracks a brand across ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity and Copilot; HYDRA writes the content meant to close the gaps and publishes it into WordPress, Webflow, Shopify or Contentful.
Beats Profound when: you are an Indian D2C or ecommerce brand that wants the pages written and published too.
Indian-built and billed in dollars, with a free tier. It scans a brand across ChatGPT, Gemini, Perplexity, Claude and Google AI Mode and grades the gap on trust, use-case fit, pricing, ease of use and quality.
Beats Profound when: you want a free standing scan and a published monthly price, with Claude covered today.
One of the cheapest ways to start tracking prompts across ChatGPT, Perplexity and Google AI Overviews. Plans are priced by prompts, and engines beyond the core set are charged separately, so the plan price is a floor.
Beats Profound when: you want a small monthly price and a simple report.
A focused tracker for share of voice, sentiment and sources, with country selection. Popular with European agencies.
Beats Profound when: you are an agency that wants a clear tracker across several countries without an enterprise contract.
An add-on that estimates AI visibility from Semrush’s keyword and prompt data, with 25 tracked prompts per domain and an AI readiness audit.
Beats Profound when: your SEO team already works in Semrush.
Brand mentions across AI answers built on Ahrefs’ index, in the interface an SEO team already knows.
Beats Profound when: you are already on Ahrefs and want an AI mentions view.
Tracks a brand across the full set of engines and connects the measurement to content operations in Sitecore.
Beats Profound when: your company already runs on Sitecore. Otherwise it is another enterprise contract.
Prices were read from each vendor’s pricing page on 18 September 2026 where one is published; the other claims are from public pages and third-party comparisons as of September 2026. Prices and features change; check the vendor before deciding. Oftheard writes this page.
It depends on what you sell and how. For a brand that wants the engines asked as an Indian buyer, from its own state or district, priced monthly in rupees with the site audit and the plan included, Oftheard. For an Indian D2C or ecommerce brand that wants content written and published too, AITLAS by Shiprocket. For a free standing scan with a published dollar price, Jeevan AI. For a team already on Semrush or Ahrefs, their add-ons.
Profound does not publish a price. Its pricing page offers a free trial and one Enterprise tier marked Custom, priced through a demo, as read on 18 September 2026.
Oftheard is priced in rupees: free, then ₹3,999, ₹9,999 or ₹24,999 a month, cancellable monthly. AITLAS is Indian too but does not publish a price. The others on this page bill in dollars or euros.
The engines search with the location, so where a prompt is asked from changes which brands are named. Oftheard asks every prompt from India and can ask any one from a named state or district. Check each other vendor for which countries or cities it can measure from.