How a campaign works
Oftheard is SEO and AI visibility software for businesses and agencies in India and worldwide. It runs a 12-week campaign for one business: the searches people in its town make, the fixes its site needs, new and better pages written from the business’s own confirmed facts, and a weekly check of Google, Bing and the AI answers. It starts with the free site check.
Setting up a campaign: facts, searches, questionsHow a campaign is set up: the site read, the fact sheet the owner confirms, the searches and questions it tracks, competitors, and the Google connections.
The weekly report: Google, Bing and AI answersWhat a campaign’s weekly report does: Google and Bing ranks for every tracked search, five AI assistants asked as a buyer, and what changed since the start.
The AI assistants checked and what each answer keepsWhich AI assistants a campaign asks every week, how each is reached, Claude every other week on Growth, and what is kept from every answer.
Places and languages: where searches are asked fromHow a campaign measures from the places you sell to: a city, state or country for each question, what Google, Bing and the AI assistants are told, and the language.
Competitors: who is named and ranked insteadHow a campaign measures your competitors on your own questions: who the AI answers name instead of you, who holds Google’s top ten, and names you did not list.
Page drafts, approval and WordPress publishingHow a campaign writes a page for each search worth winning, the checks every draft passes, who approves it, publishing to WordPress with undo, and when to update.
Accuracy: how answers are sampled, and the noiseHow the weekly AI answers are sampled, why one week’s answers vary by chance, how to read a change, and how page drafts are kept to the business’s confirmed facts.
What each plan includes: Starter and GrowthWhat the free site check, Starter (₹4,999) and Growth (₹9,999) include for one business’s 12-week campaign, what is counted, and what a free account gets.
Agency accounts: clients and owner consentHow an agency account holds up to 50 clients, each on its own plan, puts its logo on their reports, and gets each owner’s agreement by a code emailed to them.
The business profile and its appointment pageThe public business profile Oftheard publishes for a business, with structured data and llms.txt, and its appointment page: hours, slots, requests and confirmations.
Reference
The site checks, explainedEvery check the free site check runs, in five groups, with why each matters and what to do.
AI crawler reads: the sensor install guideA plugin or worker that reports every AI crawler visit to your site, page by page.
The MCP server referenceThe read-only MCP server your own AI assistant uses to read a campaign: the key, every tool, the limits.