Which page each search lands on
Oftheard reads your sitemap and matches each question to the page meant for it: the one Google already shows, a better one Google is not showing, two of your pages competing for the same search, or none at all, in which case the draft is a new page with an address to give it. Several questions that land on one page are one draft: the main one leads the title and heading, the others become its sections and answered questions.
How a draft is written
The draft starts from your page as it is, keeping its title, headings and words where they work, and adds what the top five pages for that search have and yours lacks: the sections they share, the phrases buyers use, the questions people ask. Facts come only from your confirmed fact sheet and your own site. A second, stronger reading then checks the draft against the facts and corrects contradictions, unsupported claims, repetition and padding.
A Starter round includes 20 page drafts and Growth 50, one for each question tracked; each page can be written again up to 2 times in a round.
The checks every draft passes
A draft that fails is fixed or held back; it is never shown as ready. Each rule is a mistake made on real pages and fixed after publishing:
- No invented figures. A price, number or year the fact sheet and the site do not support is flagged.
- Nothing lost. Sections, links and statements of where something came from on the old page must survive.
- No keyword stuffing. A search said too often, a phrase repeated through the page, or lists whose items all end in the same words.
- Its own text. A page too like your other pages (city pages from one template, say) is flagged, because Google ranks only a few of a set that alike.
- No promises. “Guaranteed” results, or claims to be the best or number one that the business cannot show.
- Plain words. Hype, filler, “#1” headings the business cannot show, headings that belong to a rival, and the business described as something it is not.
- Fits the results page. A title over 65 characters or a description over 160.
- Gaps to fill. Anything only the owner knows is marked for them to fill in, never guessed.
Approval
Nothing reaches your site until a person approves it. On your own account that is you. On an agency’s account the agency approves, or the business owner when the agency names them as the approver; then only the owner can, they are emailed when a page is waiting, and the agency is told when it is approved. A draft whose checks have not passed cannot be approved.
Publishing to WordPress, and undo
Connect WordPress once, with an Application Password (Users, then Profile, built in since WordPress 5.6) for an Editor or Administrator. The password is stored encrypted and never shown again; you can revoke it in WordPress at any time. Then an approved draft publishes in one press:
- A new page is created and published at the draft’s address.
- An existing page has its title, content and excerpt replaced. Oftheard keeps the old ones, and Undo puts them back. Undoing a new page returns it to a draft; nothing is deleted.
- A page built with a page builder (Elementor, Divi, WPBakery, Beaver Builder, Bricks, Oxygen, SiteOrigin, Thrive, Brizy or Avada) is left alone, because replacing it could break the design. The draft is saved as a separate WordPress draft page for you to place.
It never touches the home page, menus or any other page, and after publishing it reads the page once to check it is live. Not on WordPress? Every draft comes as HTML to copy into any site.
After a page goes live
The weekly report follows each published page. Google tests a changed page for about three weeks, moving it up and down, and a rewrite in that time restarts the test. So an update opens only once the page has been live 21 days and has really slipped: below where it was for two weekly checks running, or down three places or more. A page in the top three is left as it is. One week a place or two down is ordinary movement and is said to be.
Fixes and next steps
Beside the drafts, the campaign lists what to do next, in order: drafts to fix, approve or publish, pages that need a draft, pages to keep as they are, sites to get named on, and the site fixes from the site check. Your own AI assistant can read the same list, and the site fixes with the change to make, through the MCP server.