The site read
Give it your website and Oftheard reads the home page, up to two about or contact pages it links to, robots.txt, the sitemap and llms.txt. From them it fills in what it can: the business name, where it is, the logo, a one-line description, the year founded and the links to your profiles. You check and correct each field. Nothing is paid for in this step; it is plain page reads.
Beside it runs the free site check, which says what stops Google and the AI crawlers from reading your pages.
Why customers choose you
Setup asks for one line only your business can say: a number, a year, a place or a method. “Best quality, low price, good service” is refused, because an AI assistant cannot repeat it and a buyer cannot believe it. “Hotel towels woven in-house since 1998, delivered across South India in 7 days” passes. The line goes on your public profile and into your pages.
The fact sheet
Every page draft is written from a fact sheet, and the fact sheet comes from your own pages: prices, what you offer, where you are, how to reach you, and what you can prove (years, counts, awards, accreditation). Oftheard proposes the lines without any AI model; you keep, edit, remove or add lines and confirm. A confirmed line wins over anything else a draft might read, and a draft that states a figure the sheet does not support is flagged before you see it. See page drafts.
The searches and questions
A business describes itself in its own words; buyers search in theirs. Oftheard proposes the searches a buyer of your services would make and measures how often each is searched in your country a month, so the list starts from real demand; a search with almost no volume is shown as such, not hidden.
When you set up a campaign you choose what it tracks, from four sources: searches your competitors rank for, the searches Search Console shows for your own site (once it is connected), searches that are rising, and questions you type yourself, the way a buyer would put them to an AI assistant. A Starter campaign tracks 5 to 20, Growth 10 to 50. Each question is given one place to be searched from; see places and languages. The questions lock with the first weekly report, so every later week is measured against the same list.
Competitors
Name your competitors with their websites. A business keeps up to 5 on Starter and 10 on Growth, and a campaign measures against two to five of them on the same questions as you. See competitors.
Approvals and access
Setup records who approves page drafts, and how changes reach your site: through WordPress, where an approved page publishes in one press, or as HTML you or your developer paste in. On an agency’s account the business owner can be the approver; see agency accounts.
Search Console, Analytics and Business Profile
From a campaign you can connect Google Search Console and Google Analytics, read-only. Oftheard reads the last 28 days of clicks and impressions, and visits and key events, keeps the first read as the starting point and the latest as now, and reads again at most once every 12 hours. The searches Search Console shows for your site, over 90 days, become one of the sources for the questions. Disconnecting revokes the access at Google. These Google reads cost nothing.
Your Google Business Profile is shown only. Its Maps link is kept with the business and read by the location checks, and each week shows on how many of your questions Google showed a Maps box, whether you were in it, and who was. Oftheard never signs in to it, drafts for it or posts on it.