Places
A campaign can measure from up to 10 places, picked on a map or by search: a city, a state or region, or a whole country. Each question is given one of them. The places are fixed when the campaign starts, so every week is measured from the same spot.
What each part is told
| Read | From where |
|---|---|
| Google rank and AI Overview | The question’s place: a city by its point and a few kilometres round it, a state by name, a country as a whole |
| Bing rank | The business’s country |
| ChatGPT and Gemini | The business’s country |
| Google AI Mode | The business’s home state, or its country |
| Perplexity and Claude | The business’s country, said in the question or set on the search |
When Google’s provider keeps failing to search from an exact place, the same search is made from the wider state, then the country, and the week says so beside the question.
Languages
At setup you choose the language the questions are asked in: English, or another language of your country, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and others among them. The language is sent with every Google and Bing search and every question to ChatGPT, Gemini and AI Mode, and Perplexity and Claude are asked to answer in it. The wording of a question is not translated, so type it the way your buyers would.
What is not built
There is no district level: a place is a city, a state or a country. The AI assistants are not asked from a city. Questions are not translated automatically, and a business name written in another script may not be recognised in an answer.