How a week runs
A campaign’s week opens once a week. It runs by itself at the day and hour chosen on the campaign’s progress page, India time (the day the campaign started, at 9 am, until you choose), and you get an email when it is ready. Press Run this week to run it sooner; you can leave the page while it runs, and a week never runs twice. Automatic runs can be switched off there, and then the weeks run only when someone presses the button. If an automatic run cannot finish, you get an email with the reason and the week stays open to run by hand. The first run is the starting point, so run it before your site changes go live and the change shows. Each run uses one of the round’s reports: 14 in a round, one for each of the 12 weeks and two spare. Once a week’s run is done the next opens the following week, because a second run in the same week mostly shows chance (see accuracy). With automatic runs switched off, a week nobody ran shows as missed.
What it reads
- Google. The results page for each question, from the place you gave it, read 20 or 50 deep: your position, the page of yours Google shows, who holds the top ten, and the Google AI Overview on the same page.
- Bing. The same questions from your country, 20 deep. When Bing answers a different search than the one asked, the report says Bing misread it instead of counting a loss.
- The AI assistants. Every question to ChatGPT, Gemini and Google AI Mode, and to Perplexity, as a buyer in your country; on Growth, Claude as well in alternate weeks and the last. See the AI assistants checked.
- Your site. The site check runs again, so the week says what was fixed and what is new to fix.
What the week shows
- For each question: the Google and Bing position, how many AI answers named you and which, who was named instead, and the main reason when you were not (the pages the answers used do not mention you, the assistants do not find your page, bigger names hold the answer, or your page does not say it the way the answers do).
- The page of your site each question lands on, and the state of its draft. See page drafts.
- The change since the starting point, and a short catch-up of the week: questions in Google’s top three, on page one, not ranked, and AI answers that named you.
For each question, each tab goes deeper: Google’s and Bing’s top ten, every AI answer with the pages it used, what the top pages have that yours lacks, the searches around it, and the page draft. The progress page lays the weeks out side by side, and the last run shows where the campaign ended against the starting point, search by search.
Who sees it
Everyone on the account, and on an agency’s client, the business owner too: they sign in and see the same weekly pages. Your own AI assistant can read the weeks through the MCP server.
When the round ends
After week 12 the weekly runs stop. The weeks, results and reports stay. Extending the campaign is another 12 weeks, paid again, and starts a new count of reports. Nothing renews by itself. See what each plan includes.