What is measured
- For each AI answer: whether each competitor was named, and whether its site was cited. Across a week: how many answers named each one, its share, and how the answers spoke of it.
- For Google: which sites hold the top ten most often across your questions, competitor or not.
- Names the answers recommended that are not on your list, so a rival you did not know about still shows.
Reading a rival’s win
Open the question. The answer that named a competitor shows what it was credited with, and the pages it used. Those pages are where to be named; what the top pages on Google have that yours lacks (the sections they share, the phrases buyers use) goes into your page’s draft.
Changing the list
You can change the competitors during a campaign. The comparison restarts from that week, and the progress page marks the change, so a jump in share is never mistaken for movement.
What it does not mean
A share is the assistants’ behaviour on your questions in one week, not a market share. One week’s answers vary by chance; see accuracy.